Kirby P.
Mid-Level Virtual Assistant Specialist
Open to offersNew to PlatformAbout
Kirby P. is a proficient Virtual Assistant with nearly four years of experience specializing in supporting US-based DTC brands. With a proven track record, Kirby has excelled in building and managing Klaviyo email and SMS flows, facilitating seamless marketing migrations, and optimizing administrative workflows for executive leaders. At TruHeight, Kirby led strategic process optimization and team supervision efforts, ensuring streamlined communication and operational alignment, while also authoring comprehensive roadmaps for SMS marketing migrations back to Klaviyo, ensuring zero downtime. During tenure at The VA Academy, Kirby provided robust executive support, efficiently managing calendars, travel plans, and high-volume inboxes. As a Lead Generation Specialist at Kraywoods, Kirby conducted strategic market research to inform executive outreach and executed CRM administration to maintain data integrity. Kirby’s skill set includes A/B testing, campaign analysis, and workflow automation, with extensive experience using tools such as Notion, Slack, and Google Workspace to enhance productivity and communication globally.
Experience
Growth Associates
TruHeight · 2024 — PresentDeveloped and implemented customer engagement strategies to improve user experience and optimize internal workflows. Collaborated with various teams to enhance communication processes and ensure alignment across the organization. Authored a detailed project roadmap for the migration of SMS marketing operations to Klaviyo, ensuring no downtime. Directed team members by assigning tasks and conducting regular follow-ups to keep project timelines on track. Managed relationships with external technical teams to troubleshoot automation processes and PushOwl notifications.Administrative Assistant
The VA Academy (VA Training & Placement Program) · 2023 — 2024Served as the main point of contact for executive scheduling, handling complex meeting arrangements and travel coordination to enhance leadership effectiveness. Oversaw high-volume executive inboxes, sorting, drafting, and prioritizing communications, ensuring timely responses to urgent inquiries. Created and maintained centralized filing systems and digital archives to improve data retrieval for departmental reports and executive presentations. Acted as a liaison between departments to facilitate smooth communication and align administrative workflows with business objectives. Managed daily operations through task reminders and drafting essential briefings for executive meetings.Lead Generation Specialist
Kraywoods · 2023 — 2023Conducted extensive market analysis to identify high-value opportunities that informed executive outreach strategies. Administered and optimized the CRM system to accurately track stakeholder interactions and streamline follow-up workflows. Created and executed professional email campaigns aimed at engaging prospective clients and generating organizational interest. Collaborated closely with sales leadership to refine qualification criteria, enhancing overall conversion rates and operational efficiency.Automation & Systems Specialist
Slick Gorilla UK, EU, & USDesigned and established automated email flows to ensure consistent communication across different regions. Developed and managed digital discount logic and promotional systems for global marketing campaigns. Produced high-quality email designs tailored for various international markets.