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Kitch V. — Creative Director + Senior Copywriter + Scriptwriter from Philippines

Kitch V.

Creative Director + Senior Copywriter + Scriptwriter

Philippines 6+ years 1500 - 2000 USD per month
Open to offersNew to Platform
Languages
EnglishTagalog
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About

I HAVE MULTIPLE PERSONALITIES. ALL OF THEM CREATIVE. ALL OF THEM WRITERS.

Hi, I’m Kitch Velasco, a storyteller who sells. For over 20 years, I’ve written my way through ad agencies big and small, local and multinational, Manila-based and overseas. For the last 15, I’ve also led creative teams as a Creative Director. But at heart? I’m still a writer.

I can write anything and everything. Ad copy. Long-form content. Video and TVC scripts. Brand manifestos. Pitch decks. Radio spots. You name it, I’ve written (or rewritten) it.

While my background is rooted in traditional advertising, I’ve carried that concept-first mindset into the world of digital, social, branded content, and video storytelling. Whether it’s crafting a brand voice, scripting a campaign, or building a narrative arc, I’m a writer who comes up with visual ideas before typing a single letter.

Aside from writing, I can also edit (non-After Effects) videos, sketch storyboards, lay out comps, and if absolutely necessary, dance awkwardly and sing horribly off-key during presentations.

So, if you’re looking for a writer with a creative director’s pedigree, I’d love to be part of your agency.

Experience

  • Senior Copywriter, Social Media Ideator and Comptasticator

    LPS Brands Dubai · 2024 — 2024
    As a freelance creative, I helped LPS Brands win three accounts — Jollibee, Firehouse Subs, and Wingstop — before even joining the agency as a full-time social media creative.

  • Creative Director + Storyboarder + King of Comps

    The Studio Bridge · 2022 — 2024
    Headed The Studio Bridge’s expansion from a packaging design outfit to a full-time digital agency handling multinational and local clients like Ikea, Arla Foods, and ABS- CBN.

  • Freelance Creative Director + Shorts ‘n’ Sandal-sporting Strategist

    The Wampum Tribe Manila · 2022 — Present
    Worked as a solo freelancer as well as lead a team of creatives on full social media campaigns, videos and storyboards, corporate identity design including website revamps.

  • Associate Creative Director and Anti-boring Ads Recidivist

    Gobo Creative · 2022 — 2022
    Got the memo on “Clear is the new clever.” But still persisted in injecting old school ad agency creativity to any social media deliverables that landed on my lap(top). Worked on Watsons.

  • Senior Content Writer and Ad Agency Dinosaur

    Accel Digital Media · 2020 — 2022
    Made the full-time leap into digital content creation as part of the Philippine-based social media team for SuperTan Bros, LeapVista, and Milksta. Wrote and conceptualized Instagram posts, Facebook ads, and EDMs.

  • Associate Creative Director, Video Editor and Semi-Producer

    Rasas Dubai · 2012 — 2020
    Did so much TV work that at times I took on the triple roles of agency creative, producer (from pre-production to post work) and editor.

  • Creative Group Head and Resident Hacker

    Publicis Dubai · 2007 — 2012
    According to a British account director, the quality of English copy increased exponentially when I arrived. Made the mistake of telling my CD I knew a little Photoshop; ended up also doing concept boards and storyboards as a consequence.

  • Creative Director and Enemy of the Ho-hum

    Lowe Doha · 2002 — 2007
    Owing to Qatar’s non-exclusivity system, handled Toyota, Honda, and Nissan projects at the same time. Worked on the entire gamut of “Q” accounts (Qatar Airways, Qtel, Qatargas, etc.).

  • Creative Group Head and Whip Wielder

    Aviacomm · 2001 — 2002
    The classifieds asked for a female writer. Went in for the interview wearing a bra over my shirt. Came out with the job. Tasked to lead a team of writers and art directors.

  • Senior Copywriter and Bernbach Fanboy

    1997 · 2001 — Present
    “Concept before copy.” Learned this from one of advertising’s old school vanguards. Learned visual storytelling from a Mario Monteagudo-trained art director. Been doing both ever since.

Skills & Expertise

AdvertisingAd Copywriting

Education

  • BA in Journalism
    University of the Philippines · 1992 — 1994

Photos

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