Knarik B.
Mid-Level Paid Search Marketing Manager
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About
Knarik B. is a seasoned Paid Search Media Manager based in Yerevan, Armenia, with over four years of hands-on experience managing digital advertising campaigns in sectors such as social platforms and green marketing. At Ye-Service LLC, Knarik led SEM strategy development, Google Ads setups, and budget forecasting to optimize campaign performance and ROI. She has executed Google Ads, Microsoft Ads, LinkedIn, and Meta campaigns, adjusting strategies through data analysis and bid management for measurable growth. At Miasin – All Armenian Social Platform, Knarik handled cross-channel SEM, national and geo-targeted ad campaigns, and leveraged Google Analytics for performance adjustments. Previously, as CEO of EcoStimule, she coordinated digital campaigns in the energy and environment sectors. Her expertise includes performance reporting, conversion optimization, and budget allocation, supported by a Google Ads Search Certification.
Experience
User Acquisition Manager / Google Ads Specialist / Search Manager
Miasin – All Armenian Social Platform · 2024 — 2025Executed SEM strategies and managed Google Ads and LinkedIn campaign and account setups tailored to company goals. Conducted keyword and market research using geo and national targeting across channels. Engaged with planning teams on SEM budget allocation and performance forecasting. Utilized Google Analytics data for bidding and performance adjustments. Established user acquisition plans and LinkedIn channel content calendars; assessed campaign effectiveness and produced SEM performance reports to inform ongoing optimization.Executive Director
YeService LLC · 2019 — 2022Led offline and online marketing activities, including managing Google Business and Google Ads campaigns. Administered monthly financial reporting and budgeting, ensured salary and expense tracking accuracy, and developed reporting frameworks for monitoring marketing ROI.Paid Media Manager / Google Ads Specialist
Ye-Service LLC · 2021 — PresentDeveloped SEM strategies and performed Google Ads account and campaign setups in accordance with client objectives. Oversaw PPC campaign management within Google Ads, continuously adjusting bids and budgets to enhance performance. Guided ad spend forecasting and implemented bid management practices, including transitioning from Max Conversions to Manual CPC bidding. Created reports on campaign performance, used analysis to adjust strategies, and explored new ad formats and Google Ads tools for growth.CEO
EcoStimule, Knarik Boyajyan PE · 2014 — 2021Directed green digital marketing campaigns, overseeing social media and PPC setup, audience targeting, and content creation aligned with value propositions. Undertook research in energy and environment sectors to support sustainable marketing and green product strategies.Administrative Assistant/Project Coordinator
Transparency International, Armenia · 2007 — 2014Conducted research to inform data-driven planning for the Project Manager and Director. Compiled monthly transportation expense reports to enhance budget tracking and reporting efficiency.Receptionist/Administrative Assistant
A & A Dental Center · 2004 — 2004Participated in the Work & Travel Exchange program, supporting administrative and reception functions.
Skills & Expertise
Education
- Master’s Degree in Linguistics (English-Spanish-Russian)Yerevan State Linguistic University after V. Brusov
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