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Kwenele M. — Senior Digital Marketing Specialist from South Africa

Kwenele M.

Senior Digital Marketing Specialist

South Africa Less than 1 year
Open to offersNew to Platform
Languages
English
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About

Kwenele M. is a highly skilled Digital Marketing Specialist from South Africa with over five years of dedicated experience in the digital marketing domain. She holds a diploma in Journalism and Media Studies from Damelin and has built an extensive career in digital content marketing, particularly within firms based in Midrand and Centurion. Her expertise encompasses a diverse range of digital marketing skills, including web design underpinned by WordPress, SEO using Yoast, and managing social media platforms for both in-house and client brands. Kwenele is adept at deploying paid advertising strategies through Google Ads and Facebook Ads, optimizing customer engagement via email marketing and CRM platforms like HubSpot, and using analytics for performance tracking. She has a proven track record in content creation, social media management, and brand strategy development, significantly contributing to business objectives through lead generation and marketing strategy integration. Her work experience spans notable roles at Simboti Digital, Bright Horse IT, and KL Cybernet, where she has continuously excelled in both client communication and sales coordination.

Experience

  • Digital Content Marketer & Sales Coordinator

    Bright Horse IT · 2023 — 2024
    Established the company's social media presence while managing advertising and campaign strategies. Created digital artwork using Canva, wrote content for the company website, and developed and supported website optimization. Managed email marketing using the HubSpot CRM platform, generated leads through landing pages and paid ads, and documented lead databases. Contacted leads for service introduction and sales support, while also creating monthly social media and website performance reports and weekly sales performance reports.
  • Digital Marketer & Office Administrator

    KL Cybernet · 2024 — Present
    Developed digital marketing strategies aimed at enhancing online engagement. Managed content creation, social media activities, and website operations. Prepared monthly reports on social media and website performance, along with weekly sales performance reports while supporting daily office administration.
  • Service Desk Agent

    CareCall · 2023 — 2023
    Handled troubleshooting of lottery machines and responded to customer inquiries. Dispatched technicians as needed, logged cases, and resolved support tickets. Managed email communications with customers.
  • Digital Content Marketer

    Simboti Digital · 2019 — 2022
    Oversaw social media platforms for multiple brands, both in-house and client-related. Created content, managed content plans, and developed marketing strategies, campaigns, and paid advertising. Managed email marketing and social media advertising, coordinated webinars and events, and handled customer service and client communication for retail clients.
  • Radio shadower & news reader

    Alex FM · 2019 — 2019
    Performed duties as a presenter assistant and read news segments.
  • News reader

    Voice of Tembisa · 2019 — 2019
    Served as a news reader and assisted presenters.

Skills & Expertise

Education

  • Diploma in Journalism and Media Studies
    Damelin · 2017 — 2019

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