Laiba F.
Senior Brand Design Visual Designer
Open to offersNew to PlatformAbout
Laiba F. is a Senior Visual Designer with over five years of experience developing structured brand identity systems and managing multi-channel visual campaigns across digital and print platforms. Based in Lahore, Pakistan, she has led creative direction, brand strategy, and cross-channel execution for international clients in the UAE, UK, and Pakistan, specializing in performance-driven environments. As founder of Vogelkop Studio, Laiba managed the full creative lifecycle of projects spanning lifestyle, fashion, fitness, gaming, and event sectors. She is highly proficient in the Adobe Creative Suite and Figma, employing these tools to craft typography-led branding, packaging design, and campaign visuals that measurably increase client retention and engagement. Her collaboration with marketing teams ensured visuals align with SEO goals and analytics-driven campaigns, while her freelance and studio work includes social media, event collateral, video editing, and concept art, demonstrating consistent delivery of scalable, impactful design systems.
Experience
Volunteer Graphic Designer
Islamic Messaging System (IMS) · 2023 — 2025Designed event posters, YouTube thumbnails, and digital outreach materials to support branding, with a focus on visually engaging and consistent communication.2D Designer
RN Production Firm · 2023 — 2024Created campaign visuals tailored to UK markets, ensuring alignment with brand positioning and target audience. Produced multi-platform digital assets, delivering a high volume of creative output while upholding visual consistency.Graphic Designer
Moglee Studio · 2023 — 2024Provided brand identity and campaign visual design services for lifestyle and fashion clients. Worked collaboratively on social media campaigns to ensure design alignment with broader strategy, and developed packaging concepts in addition to campaign visuals.Graphic Designer
Downtown Fitness · 2023 — 2024Designed digital and print assets for gym promotions, events, and membership campaigns. Produced visuals for social media, including posts and stories, while maintaining consistent branding across marketing materials.Graphic Designer / Social Media Manager
Lethal Media · 2024 — PresentHandled visual direction for the PLUTOVERSE concert campaign across digital and physical platforms, including the design of templates, posters, and event visuals to maintain brand coherence. Produced campaign assets and coordinated social media content.Video Editor
Swift Company · 2024 — 2024Edited YouTube content, transforming long-form videos into short reels. Incorporated transitions, captions, and sound design while supporting higher audience engagement.Graphic Designer
Lords Activation · 2024 — 2024Developed billboards, pitch decks, and promotional campaign materials to enhance client visibility, created digital and print assets with cohesive visual identity, and managed content calendars for social media engagement.Brand Designer
Vogelkop Studio · 2023 — PresentDirected a boutique brand studio focused on developing identity systems and campaign design for clients across UAE, UK, and Pakistan. Oversaw creative direction, established brand architecture, and managed execution spanning digital, print, packaging, and event platforms. Conducted client strategy sessions, delivered presentations, and coordinated project pipelines while handling the full creative process from initial concept to production. Drove client partnerships through structured brand positioning and business development via presentations.Concept Artist (Apprenticeship)
Narsun Studios · 2023 — 2023Assisted senior artists by producing character and environment concept art for gaming projects and contributed visual assets to pre-production pipelines under supervision.Graphic Designer
Various Clients (Freelance & Studio Work)Delivered branding and campaign visual design for startups and studios, including product photography, motion storyboards, and character or brand illustrations for diverse client projects.
Skills & Expertise
Education
- Bachelor’s in Graphic DesignUniversity of Management and Technology · 2021 — 2025
- Faculty of Science degree F.Sc (Pre-Medical)Punjab Group of Colleges · 2018 — 2020
- High School Diploma Matriculation (Pre-Medical)Kips School · 2017 — 2018
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