Lara M.
Senior Commercial Analyst
Open to offersNew to PlatformAbout
Lara M. is an accomplished Economist with extensive international corporate experience, having worked with leading companies such as Ford Credit, SC Johnson, GSK, Smurfit Kappa, and Cabka. Currently serving as a Senior Commercial Analyst at Cabka in Valencia, she supports the Chief Commercial Officer in commercial activities, performance analysis, and strategic decision-making using tools like Power BI and Excel. Her role includes sales forecasting, building analytical dashboards, leading business reviews, and managing CRM systems to track sales opportunities. Previously, she was an Internal Business Coordinator at Smurfit Kappa, focusing on the agriculture sector, where she managed key accounts and coordinated European tenders. Lara's earlier roles include Accounts Receivable Executive at GSK and Credit & Collections Analyst at SC Johnson. She holds a Bachelor's degree in Economics from Universitat de València and an ongoing degree in Political Science from UNED, complemented by an MBA in Sport Management from UNISPORT.
Experience
Senior Commercial Analyst
Cabka · 2022 — PresentSupported the Chief Commercial Officer (CCO) by engaging in commercial activities, performance analysis, and strategic decision-making, utilizing Power BI, Excel, and PowerPoint. Responsible for sales forecasting and commercial analytics, while developing analytical dashboards in Power BI/Excel to monitor KPIs for data-driven decision making. Led monthly business reviews to senior leadership, providing insights and recommendations on performance. Managed the CRM (HubSpot) to track new opportunities and the sales pipeline. Responsible for monitoring KPIs and overseeing annual bonus schemes. Coordinated the preparation of commercial presentations and responses to received tenders. Collaborated cross-functionally and oversaw stock control to manage slow-moving inventory.Internal Business Coordinator (Agriculture Business)
Smurfit Kappa · 2017 — 2022Managed key accounts while providing direct support to KAMs, primarily focusing on major agricultural clients in recent years. Engaged in new project management and implementation while preparing annual budgets, quarterly rolling forecasts, and monthly/quarterly reports with variance analysis. Conducted price analyses and oversaw tariff reviews with clients. Responsible for coordinating European tenders and managing overdue payments as well as customer claims. Functioned as a global liaison among departments across 12 factories in Spain and Portugal, using SAP and Gico.Accounts Receivable Executive (EMEA O2C Iberia)
GSK · 2015 — 2017Provided direct support to the Spanish pharmaceutical channel by managing orders, incidents, and invoicing. Monitored Days Sales Outstanding (DSO) and compiled monthly reports on doubtful debts. Assisted with month-end financial closing activities for the Order to Cash process within the Consumer/Pharma sector in Spain. Reviewed financial and credit data while managing blocked orders and controlling credit limits for financial stability. Transferred knowledge to a new team in Romania through on-site training to facilitate a smooth service transition. Aided the sales team in overcoming operational challenges, utilizing SAP.Analyst AR - Credit & Collections
SC Johnson · 2014 — 2015Managed payment processes for 12 different countries, ensuring efficient handling of daily reports on unidentified payments while supporting reconciliation and allocation efforts through direct client interaction. Responsible for processing bank statements and managing remittance submissions for Italian customers. Prepared reports concerning doubtful debts and ensured compliance with established processes and controls by participating in internal audits (SOAR – SC Johnson Operations Audit and Review). Assisted in the migration of services to the UK, utilizing SAP.Bakery Manager
Mercadona · 2012 — 2013Oversaw the bakery service, which entailed managing orders, forecasting production, coordinating cleaning efforts, and ensuring overall operational efficiency.Credit Controller - Customer Service
Ford Motor Credit Company · 2008 — 2012Monitored customer outstanding debt and conducted debt collection negotiations via phone. Prepared monthly reports detailing receivables and collections while calculating Days Sales Outstanding (DSO). Provided customer service support for Ford Spain, utilizing AS400 for managing financial data.Human Resources Assistant
RLC Transportes, S.L. · 2007 — 2007Assisted in various human resources functions, focusing on supporting HR processes and operations.Intern
Ministry of Spanish Justice · 2007 — 2007Participated in internships, contributing to the activities of the Ministry of Justice while gaining practical experience.
Skills & Expertise
Education
- MBA Sport ManagementUNISPORT · 2012 — 2014
- Bachelor’s degree in EconomicsUniversitat de València · 2002 — 2008
- Bachelor’s degree in political scienceUNED
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