Latt S.
Senior FMCG Marketing Strategist
Open to offersNew to PlatformPortfolios
About
Latt Su Mo M. is an accomplished Assistant Brand Manager in the FMCG and Food & Beverage sectors, with over eight years of professional marketing experience at organizations such as Shwe Taung Group, Nabati Enerlife, and F&N Foods. She has led the end-to-end launch of new product lines and directed integrated 360-degree marketing campaigns, collaborating with R&D and supply chain teams for product innovation and consumer alignment. Her expertise includes strategic brand management, analytical decision-making through market insights, and overseeing merchandising and POSM executions across retail outlets. Latt Su Mo M. has managed ATL/BTL budgets, executed market research, and developed promotional activations in both hospitality and consumer goods. She holds a Master of Marketing Management from Yangon University of Economics, bringing advanced market analysis and campaign performance tracking to support data-driven brand growth.
Experience
Assistant Brand Manager
Soy Sauce Co., Ltd. (Shwe Taung Group) · 2025 — PresentSpearheaded the development and market launch of new product lines, collaborating with R&D and supply chain to ensure alignment with market trends. Directed creative efforts in packaging design and brand positioning for differentiation in the FMCG sector.Senior Marketing Associate
Spinel Co., Ltd. (Shwe Taung Group) · 2022 — 2025Oversaw integrated marketing strategies and campaign lifecycles while analyzing market trends and competitor data for business growth. Executed nationwide brand promotion tours and activations, coordinating with sales, agencies, and internal teams for consistent messaging. Assisted in tracking campaign performance and engaged with healthcare professionals to enhance brand authority.Marketing Supervisor (Part-time)
Loilong Resort Myanmar at Pin Laung · 2022 — 2022Conducted research on hospitality market trends and competitor strategies to uphold brand positioning. Developed promotional strategies for direct bookings and collaborated with hotel departments for a cohesive guest experience. Liaised with third-party agencies for brand reach optimization and provided performance reports to senior management.Brand Supervisor
M Pride Co., Ltd. · 2017 — 2019Planned and executed comprehensive marketing campaigns to boost brand awareness. Directed social media and promotional events for enhanced visibility while conducting market research for trend evaluation. Collaborated on budget preparation to monitor expenses and partnered with designers and suppliers for POSM management.Brand Executive
Nabati Enerlife Myanmar Co., Ltd. · 2017 — 2019Implemented 360-degree marketing campaigns to increase consumer engagement. Managed social media initiatives and promotional events while performing market research to assess brand positioning. Collaborated on consumer surveys for product testing and budget monitoring, ensuring high ROI on marketing activities.Brand Officer
F&N Foods Pte. Ltd, Myanmar · 2015 — 2017Oversaw ATL and BTL marketing budgets for non-carbonated soft drink portfolios. Partnered with agencies for creating high-impact campaign materials, while leading nationwide activations. Prepared performance reports for management to track campaign effectiveness and brand health.Field Operation Officer
F&N Foods Pte. Ltd, Myanmar · 2015 — 2015Managed performance evaluation of merchandising teams and facilitated prime placement of signage and POSM in retail outlets. Built relationships with key retail partners to enhance visibility and coordinated logistics for the distribution of promotional materials.
Skills & Expertise
Education
- Master of Marketing ManagementYangon University of Economic · 2022 — 2024
- Bachelor of Art in EnglishEast Yangon University · 2010 — 2015
- Diploma in Finance & BankingNational Management & STI · 2012 — 2013
Interested in this professional?
Sign in as an employer to save this profile or invite Latt S. to a job.
Sign in as an employer