Laura C.
Mid-Level Digital Marketing Manager
Open to offersNew to PlatformAbout
Laura C. is a seasoned professional in the field of digital marketing with a background as a Social Communicator and Journalist. She has substantial experience as a Community Manager, Content Creator, and Marketing Coordinator. Laura has effectively managed and monitored various social media platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok. Her prowess in designing and implementing paid ad campaigns and SEM strategies has significantly contributed to brand positioning and lead generation. Laura's adept skills in graphic design and multimedia content creation have enhanced communications across digital communities. She holds expertise in tools such as Google Ads, Facebook Ads, and the Adobe Suite. Laura has successfully led marketing and strategic content coordination at several organizations, optimizing digital outreach to enhance brand recognition and follower engagement. Her efforts have consistently resulted in increased brand reach and a higher rate of lead capture, fostering growth and operational efficiency in the organizations she has contributed to.
Experience
Marketing and Strategic Content Coordinator
Centro Comercial Micentro El Porvenir · 2025 — 2026Execute and oversee the implementation of commercial campaigns and events at the shopping center, coordinating logistics, schedules, and special activities with internal staff and external vendors. Lead and manage the operational and marketing support team during the execution of campaigns and events, assigning tasks, following up, and ensuring adherence to the timeline. Handle vendors, sponsorships, barter agreements, and strategic alliances, including service negotiation and logistical support for the shopping center's activities. Draft and manage communications, schedules, and formats directed towards tenants and operational areas, ensuring clear and timely communication aligned with campaigns.Marketing and Sales Coordinator
Ifcaya · 2024 — 2025Design and implement marketing and communication strategies to establish IFCAYA's digital presence, developing and managing its website and social media platforms from the ground up. Plan and create content schedules for posts on social media including Instagram, LinkedIn, and Facebook, integrating educational content, highlighted projects, and services. Manage digital advertising campaigns on Google Ads and Meta Business, ensuring effective impact on brand awareness and lead generation.Marketing and Sales Coordinator
C-neutral · 2024 — 2025Develop and execute marketing and communication strategies to enhance C-Neutral's digital presence across social media and its website. Plan and create content schedules for posts on platforms like Instagram and LinkedIn, focusing on educational content, success stories, and services. Produce and publish graphic and audiovisual materials tailored to each campaign's objectives.Senior Community Manager
Agrocampo S.A.S · 2024 — 2024Draft and plan content schedules for three accounts within the corporate group, preparing monthly publication programming. Administer and manage social media for these accounts, achieving follower acquisition and retention while generating reports to optimize the digital reactivation strategy. Execute digital advertising campaigns on Meta Business and Tik Tok Business, ensuring improved reach and recognition of valuable content. Implement customer service strategies within the post-sales area to enhance crisis management and assertive responses.Communicator
Hacienda El Cucharo S.A.S · 2023 — 2024Compose text for social media content and internal communications. Establish commercial contact via phone and email with clients to invite them to sales events. Generate audiovisual content focused on Brahman cattle and ongoing events. Coordinate with vendors and sponsors for sales events.Content Coordinator
Dávila Peña y CIA LTDA. · 2022 — 2023Create valuable audiovisual content for subsequent publication on the social media channels of Travelers Apartamentos and Suites. Record and edit content for posting on OTAs and the company website. Write journalistic notes regarding the business environment and the cities where the company operates.Community Manager
PubliciTV · 2022 — 2022Plan and draft content schedules for five accounts, preparing monthly publication programming. Manage and administer social media for these accounts, achieving follower acquisition and retention while generating reports for digital strategy optimization. Implement digital advertising on LinkedIn Business and Google Ads, ensuring improvements in conversion rates and key performance indicators.Marketing Assistant
SCN SAS · 2022 — 2022Reactivate the company's social media accounts to boost digital traffic. Design graphic materials for the company's digital portfolio. Manage digital marketing campaigns by creating content schedules and email campaigns.Customer Experience Management Agent
UNIMINUTO · 2021 — 2022Manage customer community engagement through loyalty strategies via chat, email, and social media. Enhance lead generation through digital advertising on Google Ads. Analyze data from digital marketing campaigns.
Skills & Expertise
Education
- Professional in Social Communication and JournalismCorporación Universitaria Minuto de Dios - UNIMINUTO · 2016 — 2021
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