Laura P.
Senior B2B Account Manager
Open to offersNew to PlatformAbout
Laura P. is a seasoned After-Sales Coordinator at Groupe SEB, recognized for leading national demand planning for accessories and spare parts for IMUSA, Samurai, and Krups brands. Her strategic prowess drove a 10% annual growth in sales volume and surpassed the 2024 revenue target by 5% with revenues reaching COP $5.8B. Laura excels in coordinating cross-functional teams to enhance operational efficiency and demand fulfillment. With over 15 years in account management, she has thrived in customer success and commercial operations, particularly in high-demand environments. Previously, as a Channel Account Executive at Kimberly Clark B2B, Laura managed a portfolio with a monthly budget of $379,000, achieving impressive sales targets. Her role at Grupo Diana underscored her ability in managing incentive budgets and tracking KPIs effectively. Laura's proficiency in industries like B2B sales and marketing is complemented by her expertise in data analysis using tools like Excel and Power BI, structured account management, and commercial strategy development.
Experience
Channel Account Executive
Kimberly Clark B2B · 2025 — 2026Managed a distributor portfolio with a total budget of 379,000 USD per month, including the largest Wypall distributor in LATAM. Provided sales teams with guidance on product knowledge, processes, and client management while facilitating improvements in the commercial discrepancies process.After-Sales Coordinator
Groupe SEB · 2023 — 2024Oversaw monthly demand planning for accessories and spare parts for the IMUSA, Samurai, and Krups brands on a national scale. Developed and implemented the commercial strategy for the category, ensuring operational efficiency by coordinating cross-functional teams.Trade Marketing Analyst
Grupo Diana - Embebidas · 2021 — 2023Assisted field sales teams and clients to enhance commercial execution. Managed incentive budgets and monitored multiple team KPIs while actively participating in the planning and execution of commercial strategies and sales initiatives.Remote Executive Assistant
Herman Baranskis · 2020 — 2021Provided administrative and executive support to the CEO, improving operational processes.Commercial Channel Leader
El Colombiano · 2019 — 2020Directed in-house call center commercial teams, achieving sales and renewal targets consistently. Established quality and productivity metrics to enhance team performance and supported the development of customer acquisition strategies.Customer Service Channel Coordinator
TCC · 2019 — PresentStreamlined service processes, leading to a reduction in resolution times for key service cases.Operations Coordinator
Konecta · 2010 — 2018Progressed from sales representative to leadership roles within the organization. Managed teams of various sizes across commercial and customer service functions, ensuring KPIs for sales, quality, efficiency, and profitability were met. Directed Customer Experience operations for DIRECTV accounts across multiple countries while implementing strategies to enhance customer satisfaction and service quality.
Skills & Expertise
Education
- Specialization in Marketing ManagementCEIPA Business School · — — 2020
- Bachelor's Degree in Business AdministrationUniversidad de Medellín · — — 2015
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