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Laura W. — Senior Marketing and Communications Director from Argentina

Laura W.

Senior Marketing and Communications Director

Argentina 2-3 years
Open to offersNew to Platform
Languages
Spanish
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About

Laura W., a seasoned advertising professional, brings over 25 years of expertise in integrated marketing strategies, focusing on 360° campaigns across ATL, BTL, digital, and performance marketing. With a degree in Advertising from Universidad del Salvador, Laura has spearheaded impactful marketing initiatives in the mass consumption, healthcare, and service industries in LATAM. As the Group Account Director at Digitas Buenos Aires, she managed communication strategies for major brands like Danone and led regional performance campaigns for McDonald's. Her leadership extends to coordination of multidisciplinary teams, ensuring KPI and business objective alignment. Prior roles include Account Director at Eje Publicitaria and Mix Comunicaciones, where she directed comprehensive campaigns for prominent entities like Qatar Airways and Epson LATAM. Laura's client relationship management and digital marketing acumen have consistently driven business growth and enhanced campaign efficacy. Her commitment to excellence is further evidenced by a Meta Certified Business Marketing Strategy credential.

Experience

  • GROUP ACCOUNT DIRECTOR

    Digitas Buenos Aires (Publicis Groupe) · 2023 — 2026
    Oversaw communication strategies and execution of digital and ATL campaigns for major consumer brands in the Danone portfolio, including Casancrem, Yogurísimo, and McDonald’s LATAM. Directed performance campaigns regionally and coordinated multidisciplinary teams consisting of creativity, media, data, and production to ensure KPI and business objective compliance.

  • DIRECTOR OF ACCOUNTS

    El Almacén Bue · 2022 — 2023
    Managed digital communication strategies for the ASE Conecta group, including Medifé and Sanatorio Finochietto. Ensured effectiveness and consistency in health sector campaigns and provided leadership in the implementation and performance analysis of digital initiatives.

  • FREELANCE CONSULTANT IN MARKETING AND COMMUNICATION

    Company not specified · 2014 — 2022
    Developed comprehensive 360° marketing solutions for various clients. Led strategy formulation, campaign development, and event production, including notable projects for Sinerlogic and Metrogas, along with national event coordination for INTA.

  • DIRECTOR OF ACCOUNTS

    Eje Publicitaria · 2012 — 2014
    Directed integrated campaigns for brands including Qatar Airways and Kärcher. Managed the execution of marketing strategies across multiple channels.

  • DIRECTOR OF ACCOUNTS

    Mix Comunicaciones · 2007 — 2012
    Oversaw regional campaigns for clients such as Epson LATAM and Prosegur, ensuring alignment with marketing objectives and strategies.

  • ACCOUNT EXECUTIVE

    Fischer América Argentina · 2005 — 2007
    Implemented ATL, BTL, and CRM campaigns for clients including Diario LA NACION and Laboratorios Elea, focusing on execution and strategy adherence.

  • ACCOUNT EXECUTIVE

    Balcarce & Asociados · 2004 — 2005
    Executed ATL, BTL, and CRM campaigns for Banco Hipotecario S.A. and other clients, contributing to strategy implementation and campaign effectiveness.

  • ACCOUNT EXECUTIVE MKR

    Fischer América Argentina · 2003 — 2003
    Developed and monitored promotional and relationship marketing campaigns for entities such as the PNUD and Laboratorios Bagó.

  • ACCOUNT EXECUTIVE

    BTL/Agulla & Baccetti · 1999 — 2002
    Managed the execution of advertising campaigns across various media for clients like Wella Argentina and Microsoft, alongside account coordination for major brands.