Lelani B.
Senior Medical Sales and Business Development Manager
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English
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About
Lèlani B. is an experienced professional in the medical, pharmaceutical, and retail health products sectors, with a foundation in Business and Marketing Management from Rand Afrikaans University. Since 2016, she has been the owner of Viper3med PTY LTD, a nationwide medical vendor supplying PicknPay Retail Stores, overseeing procurement, business development, supply chain management, and in-store marketing. Her prior roles include National Surgical Product Manager and Surgical Product Specialist, where she supported theatre procedures and managed product training across companies such as The Scientific Group, Marcus Medical/Cook Endoscopy, Arista Health, LEGACY Medical, SOLVAY, Biotech/Novartis, Roche, and Schering Plough. Her experience spans stock management, contract negotiation, sales, and medical representative responsibilities in both South Africa and the UK.
Experience
Owner
Viper3med PTY LTD · 2016 — PresentOversaw nationwide vendor operations for PicknPay Retail Stores by taking orders from PnP HQ, coordinating deliveries to PnP Pharmacies across the country, and arranging Chep Palets to warehouses. Led training initiatives for PnP staff on product knowledge and supported in-store marketing and promotions to facilitate product sales. Managed stock levels and procurement, planned business development strategies, and handled product development activities. Drove identification and qualification of new business opportunities, managed marketing strategies and digital campaigns, led contract negotiations with major brands, handled supply chain and financial management, and ensured compliance with governance requirements.Surgical Product Specialist
Arista Health · 2014 — 2015Supported Rhyzotomy and Vascular Permcath procedures, delivered in-service training to customers, and maintained communication with both new and existing clients. Consistently worked towards achieving sales targets and completed monthly consignment counts.Surgical Product Specialist
Marcus Medical/Cook Endoscopy · 2013 — 2014Assisted in theatre procedures and collaborated with KOLs, provided in-service training to relevant customers, and developed client relationships. Remained focused on achieving sales targets, performed monthly consignment counts, and assisted in EUS/ERCP and Endoscopy procedures in the operating theatre.National Surgical Product Manager
The Scientific Group · 2012 — 2013Managed THD & Mizuho (General and Neuro surgery) products by liaising with KOLs, assisting with theatre procedures, and providing product training as needed. Oversaw annual budgets and forecasting, monitored consignment stock, addressed patient enquiries, and coordinated stock orders and deliveries. Conducted in-theatre product training and supported sales representatives.Surgical Specialist Representative JHB/PTA
The Scientific Group · 2011 — 2012Participated in Diathermy Procedures (ERBE) and engaged with all surgery-related entities. Monitored stock levels, managed order taking and deliveries, and provided training to surgeons and nurses on instrument use. Compiled and submitted weekly and monthly progress and sales reports to RSM.Surgical Specialist Representative JHB/PTA
LEGACY Medical · 2010 — 2011Interacted with Surgeons, Stock controllers, and Matrons, contributed to a range of surgical procedures, conducted market research and needs analyses, and worked to meet monthly sales targets set by the RSM. Developed relationships with KOLs, managed order placements, and checked stock at various hospitals.Medical Representative
SOLVAY · 2006 — 2010Focused on achieving annual sales targets and established relationships with doctors, specialists, and chemists to encourage regular patronage. Assessed client needs, presented promoted products, and highlighted product specifications and certifications. Concentrated efforts on KOLs, analyzed and shared information with RSM, and managed strategic product marketing according to industry trends and demands. Conducted market research, maintained accurate sales records, and attended training, meetings, and conferences. Responsible for CNS and HRTs including Femoston 110, Femoston Conti, Duphaston, Faverin, and Luvox.Medical Representative
BIOTECH (Novartis Joint Venture) · 2006 — 2006Carried out medical representative duties as previously described, specifically focusing on Cataflam D, Diovan, Co-Diovan, and Ritalin.Membership Consultant
Sportsweb/Leisure Temps Agency · 2004 — 2005Served as Membership Consultant for Health Clubs while working and traveling in England through various agencies.Patient Care
Anchor Care Alternatives · 2004 — 2005Handled patient care responsibilities as part of agency assignments while working in England.Representative
Nutricia, Bath, UK · 2004 — 2005Visited Nursing Homes, District Nurses, and Pharmacies, with a focus on Primary Care, gaining experience with new GP contracts and the NHS.Pharmaceutical Representative
ROCHE Pharmaceuticals · 2002 — 2003Worked towards meeting sales targets, identified new business opportunities, and set appointments with doctors, medical teams, and pharmacists including via cold calling. Delivered product presentations to medical professionals, attended technical data sessions, and monitored competitor products and activities. Developed strategies to expand presentation opportunities with medical professionals and managed responsibilities for Xenical.Sales /Marketing Representative
Cable Feeders · 2002 — 2002Undertook new business development, established customer relationships, and marketed or detailed new products.Medical Representative
MEDNIM Division of Schering Plough · 2001 — 2001Organized and scheduled appointments with community and hospital-based healthcare professionals, identified and established new business, demonstrated products, and maintained detailed customer records. Managed work planning and was responsible for Cortisone range including Celestone Soluspan, Quadriderm, Diprogenta, Diprosalic, and Diprozone.Student Assistant
Clinical Psychology Department (RAU) · 1996 — 2000Acted as liaison for students within the Clinical Psychology Department.
Skills & Expertise
Education
- Diploma in Marketing ManagementR.A.U (Business School) · — — 2000
- B.A Hons.Rand Afrikaans University (R.A.U)
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