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Lerato M. from South Africa

Lerato M.

South Africa 1-2 years
Open to offersNew to Platform
Languages
English
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About

Lerato N. is a dedicated public relations practitioner with experience spanning roles from PR Assistant to Public Relations Administrator at King of Jungle PR and Communication. She efficiently maintains and updates media lists, creates individualized media lists for campaigns, and actively pitches press releases and stories to media outlets to secure coverage and interviews. Her role involves monitoring and updating coverage sheets and assisting with social media content. Lerato is proficient in using Word, Excel, PowerPoint, and Google Sheets, which supports her administrative tasks, such as updating PR reports and managing event logistics. Her background includes a Bachelor's degree in International Relations from the University of South Africa and a National Diploma in Public Relations from the Independent Institute of Education Varsity College Pretoria. Fluent in English, Afrikaans, Setswana, and Sepedi, she further enriches her communication skill set, ensuring effective engagement across diverse audiences.

Experience

  • PR Assistant to Junior Account Executive to Public Relations Administrator

    King of Jungle PR and Communication · 2021 — 2022
    Maintained up-to-date media lists and created targeted lists for individual client campaigns. Monitored media coverage and updated coverage sheets regularly. Pitched press releases and stories to relevant media outlets for coverage and interview opportunities. Conducted industry research, compiled speaker event lists, and assisted with social media content and content calendar management. Supported event logistics and built relationships through proactive outreach and media pitching.
  • Teachers Assistant

    Kgetse-yatsie Secondary School · 2017 — 2017
    Oversaw exam invigilation and maintained cleanliness in classrooms and offices.
  • Internship Programme

    Mongena Game Lodge
    Engaged in guest media relations and assisted with the management and execution of events and conferences.

Skills & Expertise

Education

  • Bachelor's of International Relations
    University of South Africa
  • Diploma in Public Relations
    The Independent Institute of Education Varsity College Pretoria
  • Matric
    Hoërskool Staatspresident CR Swart

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