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Lesley A. — Mid-Level Real Estate SEO Strategist from Philippines

Lesley A.

Mid-Level Real Estate SEO Strategist

Philippines 3-6 years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Lesley A. is an accomplished SEO Strategist specializing in technical SEO and local SEO for multi-location businesses in the real estate and property management industry. Currently at RealPage Philippines Inc., Lesley leads end-to-end SEO execution for multiple property management companies, conducting technical SEO audits, resolving website issues, and optimizing Google Business Profiles to boost map visibility and lead generation. Lesley’s contributions span data analysis using Google Analytics (GA4) and Google Tag Manager, as well as on-page and technical improvements in CMS platforms. Previous experience at Axadra Ventures involved executing off-page strategies, backlink acquisition, outreach, and collaborating with content teams, while earlier work at JD Real Estate (US) included managing listings and implementing white-hat SEO to enhance organic rankings and traffic in the US property sector.

Experience

  • SEO Specialist / SEO Strategist

    RealPage Philippines Inc. · 2024 — Present
    Managed the comprehensive execution of SEO strategies for multiple property management companies, targeting enhancements in search visibility and lead generation. Conducted in-depth technical SEO audits utilizing tools such as Google Search Console, Google Analytics, Google Business Profile, and Screaming Frog. Identified and rectified crucial website issues, including crawl errors, duplicate tags, missing/mismatched alt attributes, and internal linking gaps. Enhanced local SEO performance through optimization of Google Business Profiles and map result visibility. Provided actionable insights derived from SEO performance data to aid in strategic decision-making. Coordinated with internal teams to ensure the effective implementation of SEO recommendations. Optimized tracking setups using Google Analytics and Google Tag Manager. Applied on-page and technical improvements through CMS platforms.

  • Link Building Specialist / SEO Specialist

    Axadra Ventures Inc. (Truelogic / SEOReseller) · 2022 — 2023
    Implemented off-page SEO strategies, focusing on backlink acquisition, outreach campaigns, and competitor analysis. Established partnerships with relevant websites to acquire high-quality backlinks. Optimized Google Business Profiles and created local citations. Assessed campaign performance, providing valuable insights. Collaborated with content teams to align SEO initiatives effectively.

  • SEO Specialist / Real Estate Virtual Assistant

    JD Real Estate (US) · 2020 — 2023
    Deployed white-hat SEO strategies aimed at enhancing keyword rankings and increasing organic traffic. Oversaw listings, content, and social media initiatives to boost property visibility. Conducted property research to offer data-driven insights. Managed client communications and inquiries with a professional approach.