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Leslie C. — Senior CRM & Automation Specialist from Philippines

Leslie C.

Senior CRM & Automation Specialist

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Leslie W. is a seasoned GoHighLevel Automation and CRM Specialist with nearly a decade of experience enhancing business efficiency through innovative solutions. She specializes in designing and implementing CRM systems, streamlining workflows, and integrating AI-driven automation across various industries. Leslie has a proven track record of leveraging platforms like GoHighLevel, Make.com, and Zapier to build advanced workflows and powerful API connections, significantly reducing manual tasks. Her experience includes conducting comprehensive CRM audits and optimizing system performance to ensure scalable operations. Throughout her freelance and contract-based career, Leslie has developed AI-powered voice agents, automated lead management processes, and crafted custom time-tracking solutions to improve real-time operational visibility. Known for her ability to collaborate effectively with leadership and cross-functional teams, she delivers measurable business results by implementing scalable solutions that enhance productivity.

Experience

  • SENIOR CRM & AUTOMATION SPECIALIST

    Freelance / Contract-Based · 2022 — 2026
    Created and tailored CRM systems, automation workflows, and lead management processes for clients across diverse sectors utilizing GoHighLevel and other automation tools. Developed complex workflows, AI-driven voice automation, and integrated third-party solutions through APIs, webhooks, Zapier, and Make.com to enhance operational efficiency.

  • OPERATIONS & CRM MANAGEMENT SPECIALIST

    Freelance / Contract-Based · 2016 — 2022
    Oversaw CRM databases, pipelines, and customer records while managing daily operational workflows to maintain accuracy and efficiency. Enhanced workflow productivity through automation, standardization, and optimization initiatives, in collaboration with leadership, sales, marketing, and customer service teams.

  • AI VOICE AGENT & CRM AUTOMATION

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    Developed an AI-powered voice agent that was integrated with GoHighLevel and Make.com, enabling automated qualifications of leads, management of appointment bookings, and handling of rescheduling and cancellations. Automated the capturing of call data to update CRM records, tags, custom fields, and pipeline stages in real time.

  • CUSTOM TIME TRACKING SYSTEM INSIDE GHL

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    Designed a custom time-tracking solution using GoHighLevel Custom Objects, which removed the dependency on an external time-tracking service. Implemented Slack notifications for prompt updates on tasks and improved team visibility.

  • CRM OPTIMIZATION & AUTOMATION AUDITS

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    Performed comprehensive CRM audits that included assessments of workflows, custom fields, tags, pipelines, DNS setup, email systems, SMS configurations, and integrations. Provided recommendations that enhanced organization, scalability, and operational efficacy.