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Leung Y. — Senior Content Strategy and Digital Marketing Manager from Hong Kong SAR China

Leung Y.

Senior Content Strategy and Digital Marketing Manager

Hong Kong SAR China 6+ years
Open to offersNew to Platform
Languages
EnglishCantoneseMandarinChinese
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About

Kelvin L. is an accomplished Content Strategy Expert based in Hong Kong with two decades of experience in marketing, account servicing, editorial writing, and social media management. Kelvin has led creative teams and content direction at New Excel Media Limited for the "HK Guide" platform, where he developed merchant partnership strategies and organized large-scale events in the media and communications domain. As a content creator, he operates self-branded platforms including 飛叔生活 and Healpy Post, specializing in food, travel, wellness, and lifestyle narratives. His work spans SEO strategies, Google Ads campaigns, performance marketing, and the production of engaging visual assets for digital audiences. Kelvin's editorial background includes publishing features and columns for Ming Pao Magazines, alongside authorship of several lifestyle and travel publications.

Experience

  • Communication and Marketing Manager

    New Excel Media Limited · 2014 — 2021
    Oversaw creative direction and merchant partnership strategy for the HK Guide platform. Designed WeChat content strategies to support cross-border branding and merchant engagement, organized large-scale themed markets and promotional events from concept development to execution, and managed e-commerce campaigns for UnionPay, building and maintaining merchant relationships.
  • Reporter

    Ming Pao Magazines Ltd · 2013 — 2014
    Researched and authored feature articles for travel and lifestyle magazines, and contributed a monthly column that emphasized an accessible and refined writing approach.
  • Content Creator

    Self-Branded Platforms · 2012 — Present
    Develops and curates written and visual content, including high-engagement videos and photo essays, for lifestyle, food, travel, wellness, and cultural platforms such as 飛叔生活 (yfl-kelvin.com, @kelvinyfl) and Healpy Post (hkhealpy.com, @hkhealpy). Implements SEO strategies and manages Google Ads campaigns for a range of freelance clients.
  • Sales & Marketing Supervisor

    Datatronic Ltd. · 1996 — 2007
    Handled communications for OEM and custom projects with international clients, produced sales reports and market analysis, and coordinated supplier purchasing operations.

Skills & Expertise

Education

  • Postgraduate Diploma: Marketing
    CIM/HKU SPACE · 2007 — 2008
  • Diploma: Marketing
    CIM/HKU SPACE · 2006 — 2007
  • Bachelor Degree: Social Science
    The Open University of Hong Kong · 1998 — 2004

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