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Liezel P. — Mid-Level Digital Marketing Specialist from Philippines

Liezel P.

Mid-Level Digital Marketing Specialist

Philippines 2-3 years 1000 USD
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Liezel S. is a Digital Marketing Specialist and Virtual Assistant with experience in manpower services, expert networks, and virtual support sectors. At Ohana Manpower Agency, she created and managed Meta ad campaigns, employed audience targeting tools, and analyzed campaign performance. With Virtual Vanguard, Liezel supported teams by providing email management, content scheduling, and task coordination, as well as designing visuals and videos using Canva and CapCut and managing content calendars on social media. At Silverlight Research Expert Network, she coordinated expert bookings and maintained up-to-date profiles using Zoho CRM. She holds certifications in Digital Marketing, content creation, and social media, underpinned by a Bachelor’s degree in Financial Management from the University of Cagayan Valley. Liezel is also skilled in basic website updates via Webflow.

Experience

  • Virtual Assistant | Digital Marketing Specialists

    Virtual Vanguard · 2024 — 2026
    Provided support in virtual assistance by managing emails, scheduling appointments, and coordinating tasks. Planned and created social media content, including posts, carousels, and Reels, while designing visuals and short videos using Canva and CapCut. Oversaw content calendars and tracked engagement and analytics. Assisted in basic updates and content management on the website through Webflow, while also supporting digital marketing initiatives and Meta ad campaigns.
  • Expert Booker/Consultant

    Silverlight Research Expert Network · 2024 — 2024
    Coordinated the booking process for clients and experts using Zoho, ensuring effective communication and scheduling. Maintained current expert profiles, emphasizing data accuracy and reliability. Enhanced booking efficiency through streamlined processes to improve client satisfaction.
  • Digital Marketing Specialist

    Ohana Manpower Agency · 2022 — 2024
    Developed and managed advertising campaigns on Meta, utilizing visually compelling ad creatives. Conducted research on market trends to better understand audience preferences and improve targeting. Employed audience targeting tools for effective reach through Meta Ads. Evaluated campaign performance and made necessary adjustments to optimize results.

Skills & Expertise

Education

  • Bachelor of Business Administration, Major in Financial Management
    University of Cagayan Valley · 2018 — 2022