Liliana L.

Aporto una combinación de visión estratégica, experiencia comercial y capacidad de ejecución. Durante más de 12 años gestionando cuentas clave, he convertido análisis de negocio en acciones concretas para crecer ventas, mejorar rentabilidad y desarrollar relaciones comerciales sostenibles. He administrado portafolios B2B de hasta USD 12 millones, desarrollado cuentas desde USD 500 mil hasta USD 4 millones y trabajado con pricing, forecast, S&OP, P&L, sell-in, sell-out y desarrollo de canales. Mi fortaleza está en entender el negocio del cliente, identificar oportunidades y construir soluciones de beneficio mutuo. Trabajo con autonomía, disciplina y orientación a resultados, y puedo desenvolverme eficazmente con equipos multidisciplinarios y clientes senior. Busco aportar esta experiencia a una empresa que necesite desarrollar cuentas, fortalecer relaciones comerciales y generar crecimiento rentable y sostenible.

• Key Account Manager / Business Development

  Mabe Global · 2018 — 2025
  Managed a portfolio of 23 clients and business development across approximately half of the country. Grew annual territory sales from USD 4MM to USD 12MM and a key account from USD 500K to USD 4MM. Managed key accounts through Joint Business Plans, portfolio development, pricing, promotions, negotiation, sell-in, sell-out, and growth plans. Managed KPIs including margin, EBITDA, turnover, market share, Fill Rate and In Stock to ensure profitability and availability. Led forecasting and S&OP inputs, coordinating demand, supply and inventory with Supply Chain and regional teams. Managed FCL/FOB operations and direct billing to strategic clients. Coordinated product launches, activations, POP, campaigns, influencer and Trade Marketing initiatives. Built long-term relationships with retail chains, self-service, institutional clients and distributors, identifying growth opportunities and developing customized business solutions.

• Key Account Manager - Distribución Controlada / Food Service

  Unilever Food Solutions · 2013 — 2018
  Developed commercial business through distributors and a team of 12 executives, enhancing coverage, penetration, execution, and customer growth. Expanded HORECA, institutional, and sugar mill clients through consultative selling, need identification, demonstrations, business proposals, and portfolio expansion. Supported and trained distributor sales forces on products, commercial arguments, Pareto clients, and development opportunities. Managed sell-in, sell-out, forecasting, inventory, market share, and profitability by aligning commercial plans with distributors and internal teams. Participated in fairs, launches, and demand development activities to strengthen client relationships and brand execution.

• Ejecutiva Institucional / Mayoreo

  Colombina · 2011 — 2013
  Developed institutional, HORECA, corporate, and wholesale accounts through prospecting, negotiation, portfolio introduction, and ongoing commercial follow-up. Coordinated and audited the activities of approximately 35 merchandisers, monitoring pricing, promotions, turnover, visibility, and competitive activity. Assisted with product launches, activations, and point-of-sale actions aimed at growth and availability.

• Ejecutiva de Ventas

  Distribuidora Marte · 2007 — 2011
  Developed relationships with hotels, restaurants, institutional clients, and corporate accounts through prospecting, negotiation, and continuous relationship management. Facilitated the introduction of new products, activations, and the identification of commercial opportunities at the point of sale.

• Ventas B2C - Tarjeta de Crédito

  Banco Internacional · 2001 — 2006
  Gained foundational experience in prospecting, direct sales, meeting targets, and client management in financial services.

• MBA – Finanzas Cuantitativas y Algoritmos – Especialización en Machine Learning y Modelos Predictivos

  EIBS American Business School · 2025 — 2025
• Bachelor's Degree in Business Administration – Artificial Intelligence Focus

  EIBS American Business School · 2024 — 2025