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Lis D. — Mid-Level SEO Content Strategist from Indonesia

Lis D.

Mid-Level SEO Content Strategist

Indonesia 3-6 years
Open to offersNew to Platform
Languages
EnglishIndonesian
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About

Lis D. is a Content Strategist based in Indonesia with over a decade of experience specializing in SEO, social media management, and executing digital marketing campaigns. Lis has driven significant growth by building and optimizing content systems that scale visibility, boost audience engagement, and deliver measurable outcomes, such as increasing organic traffic by over 30% and achieving Page 1 Google rankings. In her role in marketing support and online visibility growth, she has designed and implemented digital marketing plans, carried out A/B testing for content efficacy, and applied Google Analytics and SEMrush to monitor and refine campaign performance across digital channels. Her freelance work has included managing website content strategy for startups and corporates, preparing detailed content briefs, and coordinating with teams to ensure on-time, high-quality delivery. Additionally, Lis has contributed impactful copywriting for national programs, handled media relations, and maintained editorial standards, demonstrating a consistent ability to align messaging across print, digital, and broadcast platforms.

Experience

  • Marketing Support

    Online Visibility Growth · 2025 — Present
    Planned and implemented digital marketing strategies that increased visibility and engagement, coordinated with cross-functional teams to maintain message consistency, and proactively addressed workflow challenges to ensure campaign timeliness. Managed campaign monitoring, responded to performance trends with data-driven adjustments, and utilized A/B testing to refine content format.
  • Freelance SEO Content Editor

    Company not specified · 2019 — Present
    Produced detailed content briefs and optimized website copy for SEO. Oversaw freelance writers and ensured timely, high-quality content delivery, drawing on keyword research and content strategy.
  • Copy Writer

    National Prosperous Family Card Program (Kartu Keluarga Sejahtera) · 2016 — 2016
    Generated content for TV, radio, online media, and print campaigns, working with stakeholders to develop suitable messaging and align content with brand guidelines.
  • Freelance SEO Content Writer

    Various Startup and Corporates · 2015 — Present
    Developed SEO-optimized content for multiple industries, applying keyword research and crafting titles and meta descriptions for improved visibility. Collaborated with various teams, utilizing Google Analytics and SEMrush for performance insights.
  • Digital Copy Writer at Comlab Indonesia

    Comlab Indonesia · 2014 — 2014
    Researched, wrote, and edited copy for print and digital media including websites and landing pages, focusing on engaging content that increased reader interaction and conversions.
  • Portal Coordinator & Content Writer

    mantenhouse.com · 2013 — 2014
    Cultivated relationships with media contacts to broaden coverage, composed press releases and media advisories, and created accurate, engaging content for diverse media outlets. Monitored industry trends and established an editorial style guide for content consistency.

Skills & Expertise

Education

  • Marketing Communication & Advertising
    Mercu Buana University · 2011 — 2016
  • High School Social Major
    62 Jakarta State High School · 2003 — 2006