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Lori A. — Senior Program Manager from United States

Lori A.

Senior Program Manager

United States 6+ years
Open to offersNew to Platform
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About

Lori Ann C. is a seasoned Program Manager and Event & Meeting Strategist with extensive expertise in activating sponsorships and enhancing client partnerships across various sectors, including corporate, media, healthcare, academic, and mission-driven spaces. She has a proven track record in managing high-level trade shows, senior-level summits, and broad marketing projects for prominent companies such as SAP, Johnson & Johnson, AbbVie, MetLife, GSK, and NASCAR. Not only adept in consultative selling and sponsorship growth, Lori Ann excels in leveraging strong client relationships to reveal revenue opportunities and align events with customer goals. Technically savvy, she is proficient with tools like Adobe Connect, Salesforce, Jira, and Zoom, ensuring seamless event execution and robust post-event evaluations. Her substantial experience includes managing a significant $11M annual budget at the African Studies Association, where she directed digital and in-person programs, built institutional partnerships, and developed effective marketing campaigns.

Experience

  • Meeting Producer/PM

    Various Clients · 2020 — 2025
    Oversaw complete event planning and production, including logistics, vendor management, and venue coordination within budgetary constraints. Completed post-event evaluations and reports while securing notable speakers and entertainment through contract negotiations. Ensured effective collaboration with production teams to coordinate technical and creative aspects, managed on-site production including setup and event flow, and contributed to strategic marketing project objectives while partnering with Sales and Growth Marketing to align events with pipeline goals.
  • Senior Program Manager

    African Studies Association, Rutgers University · 2015 — 2022
    Administered an $11M annual operating budget along with $1M in grant-funded initiatives, maintaining financial accountability and operational efficiency. Directed the logistics for events, managing exhibitors, speakers, and attendee engagement for both large in-person and digital programs. Fostered partnerships with institutional allies and vendors to enhance event participation and strategic alignment. Developed marketing campaigns through digital outreach, newsletters, and event communications while generating post-event reporting and audience engagement analysis to inform future planning.
  • Project/Event Manager

    Enterprise Clients: MetLife, GSK, NASCAR · 2001 — 2015
    Drove lead generation and sales growth via networking and marketing efforts. Organized, managed, and executed corporate marketing events, sponsorships, executive summits, and virtual webinars. Secured sponsorship for events and designed exhibit booths for trade shows, while establishing metrics and key performance indicators. Contributed to corporate marketing initiatives, sponsorship programs, and trade show activations spanning enterprise and sports entertainment sectors.