Lorlyn P.
Mid-Level SEO Analyst
Open to offersNew to PlatformAbout
Lorlyn M. is an experienced SEO Analyst and Website Management professional specializing in the digital marketing and e-commerce industries. With experience at several agencies, she has conducted technical SEO audits, implemented on-page optimizations such as meta tags, headers, and schema markup, and collaborated closely with web developers to address crawl errors, site speed, and URL structure issues. Lorlyn's expertise also extends to managing and maintaining multiple WordPress websites, ensuring regular updates, security measures, and content optimization, including multimedia elements and SEO best practices. Her background encompasses LinkedIn lead generation campaigns, social media strategy alignment, and e-commerce product listing, monitoring, and competitive research within the car audio and accessories sector. Lorlyn is adept in Keyword Research, Content Optimization, and Analytics and Reporting using tools such as Google Analytics and Google Search Console.
Experience
E-commerce Product Specialist
Online Car Stereo · 2021 — 2023Managed the product listing process across the company's website and various third-party marketplaces. Conducted competitive research to assess pricing and product positioning within the market. Collaborated with the design team to produce attractive product images and infographics. Monitored and updated product availability and pricing information in real-time.Social Media Lead Generation Specialist
Digital Marketing Agency · 2020 — 2022Oversaw LinkedIn lead generation campaigns to drive new business opportunities. Collaborated with the marketing team to align lead generation strategies with overall social media initiatives. Utilized LinkedIn advertising tools to develop sponsored content and targeted lead generation advertisements. Analyzed campaign performance and provided comprehensive reports to assess ROI and effectiveness. Offered administrative support to executives by managing emails, calendars, and organizing data. Handled the company's LinkedIn account, sharing relevant content and interacting with followers. Supported LinkedIn lead generation through research on prospects and establishing connections with potential clients. Conducted competitor analysis to gather market insights for enhancing social media strategies.Technical SEO Specialist
Digital Marketing Agency · 2019 — 2020Performed technical SEO audits to pinpoint website issues such as crawl errors, site speed, and URL structure. Executed on-page SEO optimizations, focusing on meta tags, headers, and schema markup. Partnered with web developers to apply technical modifications for enhancing website performance. Used tools like Google Analytics and Google Search Console to monitor and evaluate website traffic and search engine rankings. Managed multiple WordPress websites, ensuring consistent updates and security. Created and improved website content, encompassing images, text, and multimedia elements. Executed SEO best practices on WordPress, optimizing permalinks, categories, and tags. Assisted in website customization, theme selection, and plugin integration for improved functionality.
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