Lourdes I.
Mid-Level Marketing Coordinator
Open to offersNew to PlatformAbout
Lourdes I. is an accomplished Marketing Coordinator and Funnel Strategist with over a decade of multi-industry experience across project management, higher education consulting, events management, animal therapeutics, real estate, banking, and e-commerce sectors in both Australia and the Philippines. She has coordinated digital marketing campaigns, social media content, and website management for organizations like DVE Business Solutions, where her efforts led to a 56% increase in webinars and a 141% rise in new leads, leveraging email marketing with tools like Mailchimp. Lourdes has managed CRM systems such as Salesforce and Zoho, streamlined business processes, developed SOPs, and generated data-driven reports to support decision-making. She has also executed funnel design strategies and utilized platforms including Systeme.io and HighLevel to optimize marketing automation and lead management.
Experience
Marketing Coordinator
DVE Business Solutions · 2022 — 2024Worked with the marketing and consulting team to generate social media content. Updated the company website to enhance traffic. Organized webinars, conferences, and workshops, leading to an increase in the overall number of webinars and new leads. Developed a checklist for event planning and created reports to monitor progress. Managed email marketing campaigns using Mailchimp, resulting in improved newsletter open rates. Evaluated marketing data to gauge campaign effectiveness and coordinated with vendors for marketing materials.Administrative Coordinator
Animal Therapeutics Online · 2022 — 2024Oversaw inventory management, order placements, and shipping tracking. Collaborated with vendors to manage the product line and monitored repair and warranty cases in Zoho. Processed online orders, handled inquiries, and entered client data into CRM (Zoho), also preparing sales orders and invoices.Engagement Coordinator
DVE Business Solutions · 2021 — 2022Streamlined DVE’s Business Development and Marketing operations to ensure that projects were completed ahead of schedule. Executed marketing campaigns and generated social media content, collaborating with vendors for marketing materials and website updates. Produced Marketing and Business Development reports to facilitate data-driven decision making and maintained accurate information in Salesforce.Engagement Officer
DVE Business Solutions · 2020 — 2021Monitored various platforms for potential opportunities, achieving significant sales. Regularly reviewed the TEQSA portal for upcoming registrations to support sales initiatives. Drafted proposals and prepared project contracts while maintaining communication with clients. Managed databases for Higher Education Providers (HEP) and Vocational Education and Training (VET), ensuring data was current in Salesforce, and communicated with clients and prospects as necessary.Business Development Support Officer (BDSO)
DVE Business Solutions · 2018 — 2020Updated and maintained records related to leads, contacts, accounts, and opportunities within Salesforce.People and Culture Officer
DVE Business Solutions · 2018 — 2019Provided administrative support for the People and Culture team and assisted with recruitment and talent acquisition processes.Virtual Assistant
Company not specified · 2014 — 2018Delivered high-level administrative support to the Project Manager and the project team, ensuring timely project delivery to meet client needs. Developed standardized Work Instructions and Processes for improved efficiency and trained five offshore virtual assistants. Managed project activities, prepared documentation and contracts, created reports and status updates, and coordinated travel arrangements.Virtual Assistant
Sun Cooking Australia · 2012 — 2016Drafted communications for potential customers and resellers to stimulate sales and maintained client communication while updating FAQ content.Real Estate Agent
Icon Realty · 2010 — 2016Marketing and Branch Banking Group Associate
Centennial Savings Bank · 2003 — 2005Events and Marketing Assistant
Riverbanks Corporation · 2001 — 2003Customer Relation Assistant / Assistant Cashier
Solidbank Corporation · 1991 — 2000Marketing Coordinator
Company not specifiedManaged order processing for an online store and resellers, overseeing both local and international transactions. Created invoices and conducted basic bookkeeping with Xero. Managed shipping and product imports while promoting the product line to magazines and bloggers and updating website content.
Skills & Expertise
Education
- Bachelor of Science in Commerce, Business AdministrationUniversity of Santo Tomas, Philippines
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