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Lucas U. — Mid-Level Digital Marketing Analyst from Argentina

Lucas U.

Mid-Level Digital Marketing Analyst

Argentina 3-6 years
Open to offersNew to Platform
Languages
EnglishSpanish
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About

Lucas U. is a seasoned Senior Paid Search Specialist specializing in digital marketing and performance analytics within the advertising and technology sectors. At Brainlabs Digital since August 2025, he manages Google Ads campaign implementation, conducts detailed data analysis, and designs interactive dashboards and monthly reporting, contributing to informed business decisions. His previous experience at Ukelele Growth Marketing and Novaz Group included managing paid media campaigns across platforms such as Google, Meta, and LinkedIn Ads, overseeing budget control, and delivering comprehensive client-facing reports. With a background in customer success and account management at Jampp and Cognizant, Lucas U. combines advanced analytical skills with practical expertise in campaign optimization and KPI tracking, ensuring measurable digital marketing results for diverse clients.

Experience

  • Senior Paid Search Specialist

    Brainlabs Digital · 2025 — Present
    Implemented campaigns in Google Ads and conducted analysis and tracking of results. Created monthly reports and managed budget controls.

  • Analista de Paid Media Ssr

    Ukelele Growth Marketing · 2022 — 2025
    Generated reports for data tracking and conclusion formulation. Executed A/B testing for digital marketing campaign optimization and participated in defining KPIs and key metrics for objectives.

  • Customer Success Manager

    Jampp · 2025 — 2025
    Conducted onboarding and adoption of new accounts while managing strategic client relationships. Analyzed metrics and ROI, identifying account expansion opportunities for additional investments.

  • Senior Quality Control Analyst

    Cognizant · 2019 — 2021
    Performed quality control processes in line with company standards. Provided analytical insights to improve service quality.

  • Senior Strategic Account Manager

    Cognizant · 2019 — 2021
    Oversaw strategic account management and developed client relationships to support business objectives.

  • Agente de Soporte Técnico

    Cognizant · 2018 — 2019
    Provided technical support and assistance to clients, addressing issues and ensuring customer satisfaction.

  • Agente de Ventas

    Cognizant · 2017 — 2018
    Engaged in sales efforts, contributing to revenue growth and customer acquisition strategies.

  • Agente de Ventas

    Cognizant · 2016 — 2016
    Participated in sales activities focused on achieving targets and enhancing service delivery.

  • Ejecutivo de cuentas

    Multiconex S.A · 2015 — 2016
    Managed client accounts and played a role in maintaining customer satisfaction and retention.

  • Agente de Ventas

    Activo Contact Center · 2015 — 2015
    Conducted outbound sales initiatives, promoting products and services to potential customers.

  • Operario

    Metalúrgica Marfilca S.A.S. · 2013 — 2013
    Executed operational tasks as part of the production team, adhering to safety and quality standards.

  • Performance Analyst

    Novaz Group
    Managed the implementation of campaigns across Google, Meta, and LinkedIn Ads. Controlled budgets, generated reports, and presented results.