Luciene C.
Mid-Level Communications Coordinator
Open to offersNew to PlatformAbout
Luciene B. is an accomplished Journalist with extensive experience in public sector communications, media relations, and digital content strategy. She has led communication teams for major organizations, including the City of Rio de Janeiro’s Urban Development and Environment Secretariats, where she managed crisis management, public relations, and institutional branding. Her work spans high-impact roles in the finance and utilities sectors, with responsibilities encompassing media liaison for Santander and media coordination for CEDAE. Internationally, Luciene contributed to global tech and finance industries in Ireland as a Legal Escalations Specialist for Meta through Covalen Solutions and as a Hospitality Coordinator at the Central Bank of Ireland, supporting events and internal communications. Fluent in Portuguese and English, she specializes in social media management and content production.
Experience
Communications Coordinator
City of Rio de Janeiro – Municipal Secretariat for Urban Development and Licensing · 2026 — PresentOverseeing Public Relations, Press Relations, and Strategic Communications as the head of the communications department.Communications Coordinator
City of Rio de Janeiro – Municipal Secretariat for Environment and Climate · 2025 — 2026Led the press and digital strategy teams, focusing on institutional content and developing communication strategies for proactive crisis prevention and management.Global Legal Escalations Specialist
COVALEN SOLUTIONS (supporting Meta) · 2024 — 2025Served as a Risk and Law Enforcement Response Specialist, part of the legal support team for Meta, while organizing and categorizing content reports and information for English and Portuguese-speaking markets.Hospitality Coordinator
SODEXO – Central Bank of Ireland · 2023 — 2024Managed event operations and high-level meetings as a member of the Workplace Services and Facilities Management team, also providing administrative support to Finance and Communications teams.Professional Adaptation Period
Various Companies (Dalata Group, KSG, Sodexo, Beacon Hospital) · 2022 — 2023Held multiple roles to facilitate full integration into the local community and culture during relocation to Ireland.Press Coordinator
CEDAE (State Water and Sewerage Company) · 2021 — 2022Managed media relations and institutional content, participated in corporate strategy and crisis management, and established a digital communications team while acting as an Ombudsman.Press Officer
SANTANDER · 2020 — 2020Led regional PR efforts for Minas Gerais and Rio de Janeiro, managing key media relationships and developing briefing materials.Press Officer
SUNLUTION · 2020 — 2020Functioned as a media liaison, producing articles for specialized outlets and organizing workshops on sustainable energy for journalists.Press Coordinator
CDURP - CCPAR (Porto Maravilha) · 2011 — 2020Led communications for the extensive Porto Maravilha urban revitalization project, managing public relations, digital strategies, and institutional materials while addressing crisis management.Special Reporter & Assignment Editor
Jornal O DIA · 2000 — 2011Served as a Senior Economics Reporter and Assignment Editor, recognized with awards in journalism, while also contributing as the lead columnist for specific news segments.
Skills & Expertise
Education
- Postgraduate Degree in JournalismUniverCidade, Brazil
- Bachelor’s Degree in Social Communication (Journalism)Universidade Federal Fluminense (UFF), Brazil
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