Luisa G.
Mid-Level Growth Marketing & Digital Operations Specialist
Open to offersNew to PlatformAbout
Luisa G. is a seasoned Growth Marketing & Digital Operations specialist with over five years of experience driving revenue growth for eCommerce and digital brands. Based in Buenos Aires, she has held key roles at companies in Canada, England, and Argentina, including Our Media, In Print We Trust, Bria Alimentos, and 1952 Helados. Her expertise includes managing and optimizing Meta Ads and Google Ads campaigns—achieving ROI improvements of 20–35%—and editing Shopify websites to increase conversion rates. Luisa has successfully executed email marketing strategies with notable open and click-through rates, managed over twelve client accounts across diverse industries, and led influencer partnerships for creator-driven campaigns. Her proficiency spans content creation, community management, and collaboration on UI/UX enhancements using Figma.
Experience
Creators Partnerships & Community Manager
In Print We Trust · 2025 — PresentOversaw the end-to-end management of influencer partnerships, coordinating more than 30 creators for each campaign. Engaged in negotiations for collaborations and played a role in supporting marketing initiatives driven by influencers. Fostered and maintained a brand community across diverse social media platforms while contributing to revenue increases through creator-led campaigns.Community Manager
1952 Helados · 2023 — 2025Managed the daily content for social media and engaged with the audience actively. Enhanced brand visibility through the use of trend-based and seasonal content strategies while ensuring a consistent brand voice was maintained across all platforms.Growth Marketing & Operations
Our Media · 2024 — PresentDeveloped comprehensive marketing strategies that encompassed content creation, email marketing, and paid advertising. Oversaw and fine-tuned Meta Ads and Google Ads campaigns, achieving significant ROI improvements. Edited and enhanced Shopify websites to boost conversion rates and executed email marketing initiatives that resulted in high open rates and improved click-through rates. Handled simultaneous management of over 12 client accounts across various industries and contributed to UI/UX improvements through design collaboration using Figma.Social Media Manager Lead & Sales
Bria Alimentos · 2022 — 2023Drove the social media strategy, resulting in significant engagement increases. Developed high-performing content that resonated with brand identity and audience insights. Assisted in digital sales efforts through focused social media campaigns and conducted performance analysis to refine content and improve campaign effectiveness.
Skills & Expertise
Education
- Bachelor’s Degree in MarketingUniversity of Belgrano
- Studies in International TradeUniversity of Belgrano
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