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Lwazi S. — Mid-Level B2B Sales Executive from South Africa

Lwazi S.

Mid-Level B2B Sales Executive

South Africa 3-6 years
Open to offersNew to Platform
Languages
English
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About

Lwazi S. is an accomplished Business Development Executive with extensive experience in B2B and B2C sales environments, focusing on sectors such as insurance, cloud software solutions, digital marketing, and advertising. Currently at Yanolja Cloud Solution, Lwazi S. specializes in lead generation, CRM and pipeline management, and deal negotiation, leveraging a strong background in business development from previous roles at Rev Consulting, Conker, and Connex One. Throughout his career, he has managed key responsibilities including account management, software demonstrations, client retention strategies, and cold calling. Prior experience includes senior roles at Budget Insurance, Trudon, and OUTsurance, demonstrating expertise in sales strategy implementation and team leadership. Lwazi S. is qualified with a Higher Certificate in Digital Marketing and a Short Term Insurance Course.

Experience

  • Business Development Executive

    Yanolja Cloud Solution · 2025 — Present
    Conducts lead generation, cold calling, and appointment setting, as well as discovery calls and software demonstrations. Oversees customer relationship management (CRM) and deal pipeline management, negotiates deals and closes sales, and formulates and implements sales and marketing strategies. Handles customer service, upselling, and account management while working closely with management to plan and forecast sales goals.
  • Account Executive

    Rev Consulting · 2023 — 2025
    Performs cold calling to acquire new business customers, schedules appointments, and advises customers on potential solutions. Delivers online platform demonstrations to highlight product features, negotiates offers to finalize deals, and identifies upselling opportunities with current clients. Maintains pipeline management and focuses on customer retention.
  • Account Manager

    Conker · 2022 — 2023
    Manages the full sales cycle by identifying, qualifying, and pursuing new business through cold calling, prospecting, and sales strategy development. Responsible for client account management, cross-selling, conducting needs analyses, and introducing products and services. Coordinates with client decision-makers and oversees pipeline management using CRM software.
  • Business Development Executive

    Connex One · 2021 — 2022
    Identifies and secures business opportunities, develops tailored sales strategies, and maintains client relationships. Handles inquiries, follows up with potential clients, responds to proposals, and collaborates with the sales team to secure and grow accounts. Utilizes Salesforce, CRM, and Excel for database management, conducts cold calling, manages the sales pipeline, and participates in sales planning and forecasting with management.
  • Retentions Specialist

    Budget Insurance · 2021 — 2021
    Addresses customer concerns, provides solutions, educates clients on product value, and manages debit orders with payment plan arrangements. Analyzes customer behavior and complaints to develop retention strategies, negotiates to retain business, and prepares behavior reports. Offers feedback for internal improvements and collaborates with sales for customer retention solutions.
  • Sales Team Supervisor

    Budget Insurance · 2020 — 2021
    Sets daily team targets, monitors compliance with relevant legislation, and plans strategies to ensure objectives are achieved. Coaches team members, resolves queries from both sales staff and customers, and works closely with senior management on company approach.
  • Sales Consultant

    Budget Insurance · 2018 — 2021
    Engages in cold calling and appointment setting, implements marketing strategies for new and current insurance contracts, and connects with potential clients through networking and referrals. Assesses customer needs to recommend suitable protection plans, manages client risk profiles, prepares business performance reports, and processes insurance claims. Maintains awareness of sales transactions and compliance with corporate policies.
  • Advertising Consultant

    Trudon (Pty) Ltd · 2013 — 2018
    Executes cold calling and appointment setting to generate new business, promotes Trudon products and services to clients, and seeks to maximize sales revenue while minimizing losses. Investigates clients’ credit and advertising status and reviews their current advertising strategies.
  • Commercial Sales Consultant

    OUTsurance · 2010 — 2013
    Handles customer data capture at point of sale, updates and verifies client information, and manages queries. Supports the team in reaching sales targets, takes on supervisory tasks in the manager’s absence, trains new team members, conducts upselling to existing clients, and self-sources leads through cold calling.

Skills & Expertise

Education

  • Short Term Insurance Course
    First Rand Short Term Insurance · — — 2010
  • Grade 12
    Futura High School · — — 2007
  • Higher Certificate in Digital Marketing NQF Level 5
    Mancosa

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