M T.
GHL/Marketing Automation Specialist
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About
GoHighLevel (GHL) CRM Specialist & Marketing Automation Strategist
Results-driven GoHighLevel Specialist and Systems Architect with 2+ years of hands-on agency experience building, scaling, and optimizing enterprise CRM environments across the US, UK, and Canada. Combines a strong technical background in Computer Science and Data Science to engineer high-converting sales funnels, automated multi-channel workflows, and white-labeled SaaS architectures that reduce operational friction and drive measurable growth.
Core Strategic & Technical Expertise:
- SaaS & Snapshot Architecture: Full agency backend management, sub-account provisioning, SaaS Mode configuration, and scalable snapshot deployment using dynamic Custom Fields and Custom Values.
- Funnels & UI/UX Development: Building high-converting landing pages, order forms, and membership portals, utilizing custom CSS/JS injection to bypass builder constraints.
- Advanced Automations & AI: Designing multi-branch email/SMS nurture sequences, smart lead routing, calendar booking workflows, and integrating conversational AI/voice bots (Vapi, Retell AI, Conversation AI).
- Telecom & Deliverability Health: End-to-end management of A2P 10DLC registration, LC Email/Phone protocols, domain warming, and authentication (SPF, DKIM, DMARC) to maintain 98%+ deliverability.
- Integrations & Data Infrastructure: Connecting raw JSON Webhooks, REST APIs, Zapier, Make, n8n, Stripe, and custom tracking pixels (Meta CAPI, GTM) for seamless data flow and accurate attribution.
Proven track record of improving lead-to-close rates by 30%, increasing visitor engagement by 45%, and reducing manual operational overhead by up to 70% across multi-client environments.
Why hire me
I am a GoHighLevel systems architect who bridges high-level strategy with technical execution. Holding a BS in Computer Science and pursuing an MS in Data Science, I bring an analytical engineering mindset to marketing automation rather than relying on guesswork. Why I stand out: Advanced Technical Execution: I extend GHL beyond drag-and-drop limits using custom CSS/JS, complex JSON webhooks, and AI voice/chat bots (Vapi, Retell AI). Compliance & Deliverability: I safeguard domain health via full A2P 10DLC setup and SPF/DKIM/DMARC protocols, maintaining 98%+ deliverability. Proven Business ROI: My builds have boosted client conversions by 30%, increased engagement by 45%, and cut manual agency ops by 70%. Scalable Systems: I design custom snapshots and SaaS Mode setups that cut client onboarding times in half.
Experience
GoHighLevel (GHL) CRM Specialist & Marketing Automation Strategist
Liffy Innovations · 2025 — 2026SaaS & Snapshot Architecture: Built white-labeled GHL sub-accounts from scratch with SaaS Mode, Custom Values, and snapshot templates, cutting onboarding times in half. Automations & Workflows: Designed multi-channel email/SMS campaigns, conditional nurture sequences, booking triggers, and automated review request flows. Funnels & UI Optimization: Developed high-converting landing pages and sales funnels, boosting client lead-to-close rates by 30% through A/B testing. Integrations & Telecom: Integrated Twilio, Mailgun, Stripe, and custom Webhooks/APIs into GHL accounts for multi-channel communication and pipeline tracking.GHL Developer & CRM Specialist
NEXUM BUILDS · 2024 — 2025Sub-Account & SaaS Architecture: Built white-labeled GHL sub-accounts from scratch with full SaaS Mode setups, Custom Values, and scalable snapshot templates to accelerate onboarding. Automations & Multi-Channel Workflows: Designed multi-step email/SMS campaigns, conditional nurture sequences, appointment booking triggers, and reputation management automations. Funnels & UI Optimization: Developed high-converting landing pages using GHL’s funnel builder, improving client lead-to-close rates by 30% through continuous A/B testing. Integrations & Telecom: Integrated Twilio, Mailgun, and custom webhooks into GHL accounts for multi-channel outreach and pipeline tracking.
Skills & Expertise
Education
- Master of Science in Data ScienceBahauddin Zakariya University (BZU) · 2024 — 2026
- Bachelor of Science in Computer ScienceNFC Institute of Engineering & Technology · 2019 — 2023
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