Ma I.
Mid-Level Marketing Specialist
Open to offersNew to PlatformAbout
Ma. Irene R. is an accomplished marketing professional with a background in user experience and client relations. She served as a Marketing Specialist at SYSPRO ERP from March 2020 to November 2025, where she conducted market research, collaborated on branding initiatives, and managed marketing campaigns using various platforms including LinkedIn. She also evaluated campaign performance through KPIs to refine strategies and expand market reach. Previously, as a User Experience Lead at Indra Philippines, Ma. Irene prioritized customer-centric communication and developed SOPs to enhance service delivery, while managing SLA compliance. Her experience extends to roles in hospitality and aviation, having been a Duty Manager at Go Hotels Timog and a Cabin Crew member for Etihad Airways and Gulf Air. Ma. Irene holds a B.S. in Tourism Management and a B.S. in Psychology, and she is trained in productivity tools such as Google Workspace and Microsoft Office.
Experience
Marketing Specialist
SYSPRO ERP · 2020 — 2025Conducted market research to understand customer trends and gather competitor insights. Collaborated with creative teams in the development of branding and promotional materials for advertising campaigns. Managed both inbound and outbound marketing activities, including events and content development. Assessed campaign performance by utilizing KPIs to refine marketing strategies. Built and nurtured client relationships through networking, prospecting, and cold calling. Expanded market reach using LinkedIn and other relevant platforms.User Experience Lead
Indra Philippines (Asia Development Bank) · 2018 — 2020Ensured customer-centric communications across various channels including phone, email, and in-person interactions. Established KPIs for measuring user satisfaction and service quality. Managed and addressed user complaints, ensuring compliance with SLA requirements. Created SOPs and led branding/rebranding initiatives, along with grooming guidelines. Trained staff and conducted performance audits to enhance service delivery. Advocated for innovation and process improvements, focusing on the user's perspective.Duty Manager
Go Hotels Timog · 2017 — 2018Oversaw front office operations, ensuring efficient check-in and check-out processes. Addressed customer complaints and managed their demands to maintain hotel standards. Coordinated activities with third-party booking platforms, including Booking.com and Traveloka. Applied discounts for senior citizens and persons with disabilities in accordance with regulations.Presentation Specialist
Century Properties, Pampanga · 2015 — 2017Delivered presentations on developer projects and model units to prospective buyers. Clarified the benefits of property investments along with associated payment schemes and financing options. Assisted clients in navigating bank and in-house loan processes.Guest Relations Coordinator
Coral Hotel Doha · 2014 — 2015Managed VIP arrivals while ensuring overall guest satisfaction. Conducted courtesy calls and room inspections to uphold service standards.Business Owner
Lavander Laundry Services · 2012 — 2015Handled laundry service contracts for hotels and serviced apartments. Managed daily operations, client interactions, and ensured high service quality.Account Executive
Handy Ware Philippines · 2013 — 2014Searched for manufacturing and hotel accounts to increase raw material sales. Organized promotional events and managed tasks related to inventory and collections.Marketing Associate
Toyota Dealership, Quezon Ave. · 2012 — 2013Executed market research and crafted strategies aimed at maximizing sales. Oversaw the planning and execution of advertising and promotional campaigns. Engaged in client outreach and product presentations to generate sales.Guest Service Officer
Somerset Olympia Makati · 2004 — 2006Delivered front desk services to maintain smooth reception operations.Cabin Crew / Flight Attendant
Etihad Airways (2007–2010) | Gulf Air (2006–2007)Provided exceptional passenger service including safety demonstrations and administering first aid. Managed in-flight sales and prepared necessary flight reports.
Skills & Expertise
Education
- Bachelor of Science in Tourism ManagementSiena College of Quezon City · 2001 — 2005
- Bachelor of Science in PsychologySt. Joseph’s College of Quezon City
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