Ma J.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformLanguages
EnglishTagalog
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About
Ma. Jocelyn M. is a Marketing Specialist with hands-on experience across digital marketing, events, wellness, media, medical devices, and e-commerce industries. She has managed end-to-end social media strategies at Global Roots Wellness and Company, executed integrated marketing campaigns at Hubexo (formerly BCI Central) for APAC events, and developed B2B and B2C email campaigns for ADI Media Pte Ltd. Her work includes executing social media management using multiple platforms, implementing search engine marketing (SEM), and managing email marketing through MailChimp. Jocelyn’s scope covers content creation, analytics, influencer partnership management, and performance reporting. She holds a BS in Business Administration (Marketing Management) from the Polytechnic University of the Philippines and a certification in digital marketing from Cambridge International Qualifications, UK.
Experience
Freelance Social Media Marketing Manager (Part-Time)
Global Roots Wellness and Company · 2025 — 2026Led the comprehensive social media strategy and execution for membership services, managing all social media accounts. Designed and implemented a brand guideline and developed engaging content, including graphic artwork and videos. Monitored and evaluated social media campaign performance, providing actionable insights. Coordinated influencer outreach strategies and created additional marketing materials such as influencer briefs and a wellness guide. Executed email marketing campaigns targeting both B2C engagement and influencer outreach while managing the MailChimp database.Freelance Engagement and Email Strategy Specialist (Part-Time)
ADI Media PTE LTD · 2024 — 2024Focused on B2C campaigns by crafting engaging email campaigns aimed at increasing subscriber numbers and promoting upcoming events. Developed professional business emails for exhibitors that included key insights and promotional strategies. Wrote weekly emails to both subscribers and exhibitors while collaborating with directors to formulate a comprehensive email marketing calendar.Freelance Social Media Strategist (Part-Time)
On Cue Hire · 2024 — 2024Created a three-month content calendar and designed visually appealing content for LinkedIn, Instagram, and Facebook using Canva and stock images. Developed a content strategy aligning with business objectives and industry trends, and managed the scheduling of posts across platforms. Conducted research to stay updated on industry trends and competitor activities to enhance content strategy. Produced persuasive copy tailored to each platform while tracking and analyzing social media campaign performance.Freelance Social Media Executive (Part-Time)
Digital Falafel · 2024 — 2024Executed strategic collaborations and campaigns while managing client social media accounts. Ensured timely and consistent postings in line with brand voice and liaised with clients throughout the campaign process. Kept abreast of industry trends to offer personalized solutions and cooperated with colleagues to design creative projects. Created content calendars and basic video editing while checking and reporting on campaign progress.Marketing Coordinator for Events
Hubexo (Formerly BCI CENTRAL) · 2024 — PresentManaged all digital marketing initiatives focused on multiple event offerings including BCI Equinox and BCI Asia Awards. Oversaw email marketing, website management, event registration platform, and gallery platform management while implementing Search Engine Marketing (SEM) and social media campaigns. Prepared reports on digital marketing performance and identified trends for optimization. Collaborated with events and marketing teams to create promotional materials and background supporting graphics.Marketing Associate
IVF Asia Group · 2023 — 2024Supported the marketing department in executing various marketing strategies. Collaborated with the marketing team to manage campaigns and perform market and client research. Assisted in social media content management and organized marketing collateral, while gathering data on campaign success through audience feedback.Marketing Assistant
Barbizon Everyday Group of Companies · 2022 — 2023Prepared POP requisitions and managed the packing and checking of items for product seeding. Developed content and copies for Instagram posts and stories while performing chat support for the e-commerce department. Maintained sales monitoring sheets and assisted the marketing team with campaign deliverables.Sales and Marketing Intern
MEDEV Medical Devices Corporation · 2022 — 2022Participated in tradeshows and supported product promotions while assisting in planning sales strategies. Fostered strong customer relationships to enhance business interactions.Marketing Associate Intern
Valens Research Asia, Inc. · 2022 — 2022Engaged in digital marketing and 360-degree marketing communications, and contributed to planning online events and seminars focused on financial literacy. Provided client/customer service support and participated in content and copywriting efforts.
Skills & Expertise
Architectural ServicesDigital MarketingPerformance MarketingLinkedIn MarketingMarketing AnalyticsCopywritingEvent Marketing AssistantMarketing SpecialistFacebook MarketingSocial Media MarketingEmail MarketingContent CreationInstagram MarketingSourcing SpecialistSocial Media ManagementInstagram Reels Creator
Education
- Bachelor of Science in Business Administration Major in Marketing ManagementPolytechnic University of the Philippines - Santa Rosa Campus · 2018 — 2022
- Senior High School - Accounting, Business, and Management StrandSTI College Santa Rosa · 2016 — 2018
- Junior High SchoolSouthville 4 National High School · 2012 — 2016