MA C.

Ma Cherry T. is an accomplished Operations Director with a proven track record in client acquisition and retention. Over her career at Sitel Philippines and Convergys Philippines, where she served from 2012 to 2020, she effectively managed client relationships and played a critical role in scaling operations, thereby contributing significantly to business growth and service expansion. As an Executive Assistant transitioning to Director of Operations from 2020 to 2025, she partnered directly with CEOs to devise strategies that enhanced customer retention and optimized internal processes, contributing to improved operational efficiency. One of her key achievements includes training cross-functional teams, where her leadership led to consistently meeting and exceeding performance targets. Furthermore, Ma Cherry has adeptly utilized tools like HubSpot, Trello, Zoom, and Asana to streamline operations and foster an environment of continuous improvement, aiming always to deliver exceptional customer service and boost client satisfaction.