Ma F.
Senior Integrated Marketing Account Director
Open to offersNew to PlatformAbout
Agnes T. is an accomplished Integrated Marketing & Client Leadership Executive with over 25 years of experience orchestrating marketing communications across advertising, digital, events, and activations. With a strong agency foundation at Ogilvy, Leo Burnett, Lowe, and 141 Worldwide, Agnes has managed integrated campaigns for diverse sectors including automotive, consumer electronics, transport, and nonprofit—the likes of BMW, MG Motors, LG Electronics, PLDT, UNICEF, and SuperFerry. Currently, as Client Services Director and VP Account Management at BCD Pinpoint, she leads client services, overseeing key account management, driving business development, and executing integrated marketing communications for local and international brands. Her expertise spans strategic campaign development, marketing budget management, and revenue growth, with direct oversight of cross-functional teams and complex client portfolios.
Experience
Client Services Director / VP Account Management
BCD Pinpoint · 2011 — PresentDirects Client Services and Account Management, overseeing integrated marketing and communications campaigns for brands such as BMW, MG Motors, UNICEF, USSC, and Nobleland. Supervises account management teams, manages senior client relationships, participates in new business development and agency pitches, and is responsible for both revenue generation and account growth. Campaigns span advertising, digital, activations, and events.Marketing Communications Manager
LG Electronics Philippines · 2010 — 2011Managed ATL, PR, and digital communications for LG Mobile, acted as Officer-in-Charge for Home Appliances and Home Entertainment during leadership transition, and administered marketing budgets as well as procurement for various initiatives.Marketing Services Manager
Aboitiz Transport System Corporation (SuperFerry) · 2009 — 2010Oversaw below-the-line marketing activities, events, and consumer promotions. Handled marketing budgets, planned promotional efforts, and took part in crisis communications and emergency response.Strategic Planner / Account Director
Grupo Sorbetero · 2007 — 2008Developed communication strategies and marketing plans for campaigns across different clients. Led development of creative briefs, engaged in new business pitches and strategic planning, and managed certain client accounts.Senior Account Manager
141 Worldwide · 2004 — 2007Managed integrated marketing campaigns across ATL advertising, activations, and events. Coordinated daily client relationships and campaign implementation, supported new business efforts, and worked with creative, production, and event teams to deliver executions.Account Director
Lowe Inc. · 2002 — 2004Acted as main contact for major accounts such as PLDT and Johnson & Johnson. Oversaw integrated marketing campaigns from strategy to execution and led cross-functional teams. Headed the Paradigm Production & Design division, managing its accounts.Senior Account Executive
Leo Burnett Philippines · 2000 — 2002Handled integrated campaigns spanning advertising, events, PR, and direct marketing. Collaborated closely with strategic planning and creative teams, coordinated execution across multiple channels, and contributed to agency pitches and presentations.Account Manager
Ogilvy Philippines · 1997 — 2000Managed a portfolio of multinational and local client accounts within client servicing. Supported campaign strategy and implementation, facilitated collaboration among cross-department teams, and assisted in campaign development and client presentations.
Skills & Expertise
Education
- AB Social SciencesAteneo de Manila University · 1994 — 1997
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