Mahmoud K.
Senior Regional Sales & Business Manager
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Mahmoud A. is a dynamic and results-oriented Regional Sales & Business Manager with over three decades of experience in driving revenue growth and expanding market share within the FMCG and B2B industries across the Middle East. With a proven track record in strategic sales management and business development, he has led high-performance teams to achieve significant business growth in sectors such as Retail, Food Service, and B2B. His expertise includes formulating effective go-to-market strategies and fostering productive client relationships. Mahmoud has excelled in various leadership roles, from Senior Business Manager at SIWAR Foods, where he established successful Food Service and B2B channels, to his tenure at Ornua - Al Wazeen Trading Co., where he optimized sales operations and directed a regional team to surpass targets. With foundational education in Business Administration and Computer Science, Mahmoud's strategic oversight and commitment to excellence have been crucial in achieving sustained success in competitive markets.
Experience
Senior Business Manager
Private Sector · 2025 — PresentLeading strategic business initiatives across multiple markets while driving revenue growth and exploring new expansion opportunities.Business Manager
SIWAR Foods · 2022 — 2025Initiated and established Food Service and B2B channels, which included the development of distribution strategies and sales frameworks. Built a high-performing sales team and established annual budgets and KPIs aligned with business objectives. Oversaw the sourcing and importation of premium products from international partners, ensuring their seamless integration into local markets. Positioned SIWAR Foods competitively within new market segments.Regional Sales Business Manager
Ornua - Al Wazeen Trading Co. Limited · 2014 — 2022Set strategic sales goals and executed action plans to stimulate business growth and improve customer acquisition. Directed regional sales operations, leading a team focused on exceeding sales targets consistently. Fostered productive partnerships with key clients by negotiating high-value contracts. Utilized sales metrics and market trends to guide strategic decisions and optimize performance. Collaborated with marketing and product development teams to maintain brand consistency and competitive positioning, and delivered sales forecasts and reports to ensure transparency.Regional Sales Operations Manager
Sanabel Alsalam for Food Manufacturing Company · 2009 — 2014Crafted and executed regional sales strategies to achieve and exceed revenue objectives. Provided leadership and operational support to branch teams in various regions. Conducted performance evaluations and rolled out training programs to enhance team capabilities. Led market analysis within regions to identify growth opportunities and informed strategic expansion plans. Managed annual budgets and performed profit forecasting to ensure financial efficiency.Regional Sales Manager
Fine Hygienic Holding · 2005 — 2009Oversaw regional sales operations, managing multiple branch locations and sales teams. Developed data-driven strategies that resulted in significant revenue growth. Mentored and trained new sales personnel to ensure compliance with company processes and standards. Continuously monitored sales performance and adjusted strategies to enhance results.Regional Sales Manager
Basamh Trading Co. Ltd - Al Alali · 1999 — 2004Created and executed regional sales plans in alignment with company goals. Conducted market analyses within regions to identify new opportunities and customer segments. Introduced innovative sales techniques aimed at improving customer satisfaction and retention.Area Sales Manager
The Coca-Cola Company · 1995 — 1999Analyzed provincial market needs and formulated strategic plans to increase market share. Managed sales operations to ensure efficient methodologies and client satisfaction. Represented the company at promotional events and trade fairs, working to expand client relationships. Provided training to sales teams on product knowledge and effective selling techniques.
Skills & Expertise
Education
- Bachelor of Business AdministrationAl-Mustansiriyah University · 1991 — 1995
- Diploma in Computer ScienceBritish Council Institution · 1990 — 1991
- General Secondary Certificate – Science SectionAl-Rawda Secondary School · 1985 — 1989
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