Mahmoud F.
Mid-Level Digital Marketing Manager
Open to offersNew to PlatformAbout
Mahmoud F. is a seasoned Digital Marketing Manager with over 5 years of experience specializing in paid media and performance analytics. Based in Riyadh, Saudi Arabia, he has a robust track record of driving significant growth through strategic multi-platform ad campaigns, which include Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. Known for delivering a 55% ROI improvement and a 40% CPA reduction, Mahmoud has honed his expertise across B2B and B2C sectors in the Middle East, including Saudi Arabia, UAE, and Egypt. His proficiency in tools like GA4, Google Tag Manager, and Looker Studio enables him to expertly configure real-time performance tracking and create data-driven strategies. His technical background further supports his ability to build high-converting landing pages and optimize conversion funnels. Throughout his career, Mahmoud has managed end-to-end digital marketing projects leading to substantial enhancements in lead generation, conversion rates, and sales revenue.
Experience
Digital Marketing & Procurement Manager
Zawaya Albina Engineering Consultancy · 2025 — PresentDirect the digital marketing strategy for a B2B consultancy firm, encompassing paid search, social media advertising, and SEO. Oversee multi-channel campaigns utilizing Google Ads, Meta Ads, and LinkedIn Ads aimed at key GCC markets. Set up GA4, GTM, and Looker Studio dashboards for real-time performance monitoring and monthly reporting. Develop and enhance landing pages in line with paid campaigns, focusing on boosting conversion rates and minimizing bounce rates.Marketing Manager
Zawaya Albina Engineering Consultancy · 2025 — 2025Increased the volume of qualified leads through improved targeting and enhancements to the conversion funnel. Reduced CPA by incorporating automated lead capture, retargeting, and CRM workflows. Contributed to a rise in sales revenue by implementing high-converting landing pages and B2B outreach funnels. Created weekly performance dashboards that detail ROAS, CTR, CPA, and lead quality metrics.Freelance Web & Digital Marketing Projects
Independent · 2017 — 2025Executed over 70 projects, including the design of landing pages, e-commerce setups, and websites optimized for conversions. Developed landing pages tailored for paid traffic campaigns, resulting in an average 18% improvement in client conversion rates.Sales Team Lead
EBNY Developments · 2022 — 2024Met 120% of sales targets by coordinating the alignment of marketing-generated leads with the sales follow-up process. Worked with the digital marketing team on enhancing campaign efficiency, tracking conversions, and analyzing lead sources.Marketing Manager
EL-AREEF GROUP · 2021 — 2022Oversaw comprehensive digital campaigns across paid social media and search, achieving a year-over-year revenue growth of 10%. Designed thorough analytics frameworks to measure campaign performance and facilitate audience segmentation.Marketing Executive
Focus for Digital Marketing · 2020 — 2021Managed PPC accounts for various clients across Google Ads and Meta Ads. Enhanced client ROI and significantly reduced CPA through strategic bid management, audience refinement, and creative testing. Achieved a CTR of 3.2%, double the industry average, by performing regular A/B testing on ad creatives and copy. Provided monthly analytics reports with insights for budget reallocation.
Skills & Expertise
Education
- Diploma in Human DevelopmentCairo University (CHDC) · — — 2017
- Bachelor of Commerce (Accounting & Finance)Sohag University · 2012 — 2015
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