Maileen B.
Senior Optics Retail Manager
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Maileen B. is an accomplished professional with extensive experience in management and customer service within the optical and food industries. Serving as a Branch Manager at Executive Optical Inc. from 2021 to 2025, she effectively strategized to meet sales quotas and ensure superior customer service across multiple locations in Iloilo. Her role involved overseeing inventory management, safeguarding company assets, and leading a team of 28 employees. Prior to this, she was a Group Branch Manager, overseeing 14 branches across various Philippine cities, where she enhanced process management and supported sales targets. Additionally, Maileen's earlier roles included serving as a Licensed Financial Advisor at Sun Life and a Marketing Staff at Fresh Options Meatshop. With her diverse background, Maileen demonstrates her ability to manage complex operations and cultivate successful client relationships. Her educational foundation is a Bachelor’s degree in Business Administration with a major in Marketing from the University of the Philippines Visayas.
Experience
BRANCH MANAGER
EXECUTIVE OPTICAL INC. · 2021 — 2025Oversaw overall operations of the branch, ensuring achievement of sales quotas through strategic planning. Delivered excellent customer service from the patient's entry to item claiming and facilitated after-sales support. Managed inventory levels to maintain stock completeness and implemented security protocols for asset protection. Led a team of 28 employees, including optometrists and staff, through hiring, training, and coaching.LICENSED FINANCIAL ADVISOR
SUN LIFE OF CANADA PHILS. · 2020 — 2025Assisted clients in achieving their financial objectives by offering financial planning services and customizing financial plans. Developed and nurtured client relationships while identifying potential new clients.GROUP BRANCH MANAGER
EXECUTIVE OPTICAL INC. · 2016 — 2021Supervised compliance with standard operating procedures across 14 branches in various locations. Ensured successful implementation of processes and improvements by coordinating with branch managers and conducting monthly visits. Supported branches in meeting sales targets and was responsible for hiring branch managers and overseeing the opening of new branches.BRANCH MANAGER
EXECUTIVE OPTICAL INC. · 2014 — 2016Managed all branch operations, strategizing to meet sales goals and ensuring outstanding customer service from entry to item claiming, including after-sales assistance. Oversaw inventory management to ensure completeness and reinforced security protocols to protect company assets. Conducted hiring, training, and coaching of a team comprising 25 staff, including optometrists and customer care personnel.OPENING TEAM MANAGER
MANG INASAL PHILS. INC. · 2012 — 2014Led store preparations for all upcoming locations in South Metro Manila and South Luzon. Managed staff hiring and conducted training orientations including certification. Collaborated with franchises on matters regarding store openings, ensuring readiness on all fronts including equipment, personnel, and procedures, while strategizing workflow for operational efficiency.MANAGER
MANG INASAL PHILS. INC. · 2009 — 2012Initially acted as Service Manager to ensure high-quality customer service, providing training and guidance to cashiers and dining staff. Transitioned to Production Manager to guarantee adherence to standard operating procedures for product quality and availability, including raw material forecasting. Took charge as Officer in Charge of the branch, fulfilling sales targets while managing a team of shift managers and crew.MARKETING STAFF
FRESH OPTIONS MEATSHOP · 2009 — 2009Conducted marketing research to assess market feasibility for new locations. Developed promotional concepts and secured necessary permits for implementation, followed by evaluations to measure promotional effectiveness on sales, foot traffic, and brand awareness.CUSTOMER CARE REPRESENTATIVE
TELETECH ILOILO · 2008 — 2009Handled phone inquiries related to assigned accounts, addressing customer complaints and concerns while ensuring adherence to company policies.
Skills & Expertise
Education
- Bachelor of Science in Business Administration Major in MarketingUniversity of the Philippines Visayas · 2004 — 2008
- Class SalutatorianLeon National High School · 2000 — 2004
- First HonorsOmambong Elementary School · 1994 — 2000