Maira M.
Senior Digital Marketing Manager
Open to offersNew to PlatformAbout
Maira S. is an experienced Marketing Manager with over 20 years of expertise in brand strategy, digital marketing, and integrated growth initiatives across the retail, food service, services, and agency industries in Brazil. Maira S. has led multidisciplinary teams in both agency and in-house environments, consistently driving brand visibility, lead generation, and business growth. Her history includes structuring marketing operations at companies such as NL Frutas e Legumes and ACT Agency, overseeing CRM automation via RD Station, coordinating paid media strategy (Meta Ads & Google Ads), and executing marketing analytics to inform campaign optimizations. She has a proven record developing editorial calendars, managing influencer marketing, and aligning marketing initiatives with commercial objectives. Her experience also spans content strategy, event organization, and trade marketing. Maira S. holds a Bachelor’s in Advertising and Marketing from PUC Minas and certifications in customer experience and digital marketing.
Experience
Marketing Manager
NL Frutas e Legumes · 2025 — 2026Directed marketing strategy and integrated campaigns to enhance institutional brand positioning. Executed the editorial calendar and social media strategy to boost digital consistency and engagement. Oversaw influencer marketing projects to elevate brand visibility across digital channels. Partnered with sales teams to create promotional and trade marketing initiatives. Managed RD Station for CRM automation and marketing funnel optimization.Marketing Manager
ACT Agency · 2022 — 2025Crafted marketing strategies and communication plans for diverse client accounts. Fostered stakeholder relationships and translated business objectives into effective marketing action plans. Developed editorial calendars and digital content strategies for platforms in the social media space. Monitored performance metrics and marketing funnels using RD Station.Marketing Manager
Lab Rede · 2022 — 2022Formulated integrated marketing strategies encompassing both online and offline efforts. Guided the marketing team and established operational processes to enhance efficiency. Planned corporate events and forged strategic partnerships to boost brand visibility.Marketing & Commercial Manager
Rede Gourmet BH · 2019 — 2022Constructed and organized the marketing department, including internal processes. Developed branding strategies and guidelines for institutional communication. Executed integrated marketing campaigns across various channels, alongside creating promotional calendars aligned with retail seasons.Marketing Supervisor
ARM Investimentos · 2019 — 2019Oversaw the digital presence and social media content planning. Devised promotional campaigns for increased sales during peak seasons. Implemented customer loyalty programs and managed CRM communications, including WhatsApp engagement strategies.Account & Creative Coordinator
Grupo OKTZ / Forever Young Comunicação · 2018 — 2019Led briefing and communication planning processes for client campaigns. Coordinated the creative team in producing marketing and communications materials, and organized promotional events and corporate marketing activities.Marketing Coordinator
Rede Odonto · 2015 — 2018Developed an e-learning training program for franchise dentists and created marketing initiatives for sales team training. Implemented an internal TV communication system at clinics and produced institutional videos and educational marketing content.Communication Coordinator
Uatt? Presentes · 2009 — 2014Engaged in the repositioning of the brand and redesign of the company's visual identity. Managed marketing campaigns and POS material production for the franchise network, while overseeing the annual marketing budget and vendor relations.Art Director
Various Advertising Agencies · 2001 — 2009Conceptualized creative ideas and produced graphic materials for advertising campaigns. Designed brand identities and corporate communication assets, alongside managing graphic production and client approval processes.
Skills & Expertise
Education
- Bachelor's Degree in Advertising and MarketingPUC Minas · — — 2001
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