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Manish G. — Senior Digital Marketing Manager from India

Manish G.

Senior Digital Marketing Manager

India 6+ years
Open to offersNew to Platform
Languages
EnglishHindi
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About

Manish G. is a seasoned Digital Marketing Manager with over 11 years of experience in the digital marketing realm, demonstrating expertise in Email Marketing, SEO, and comprehensive marketing strategies. Based in Faridabad, Haryana, Manish excels in planning, executing, and optimizing data-driven marketing campaigns, with a track record of enhancing engagement, conversions, and ROI. His tenure at RNFI Money Pvt Ltd involved the development of multifaceted digital strategies, including mobile app marketing and SEO/SEM, which spotlight his robust skills in Search Engine Optimization and strategic planning. Throughout his career with companies like MOBY Phygital Media and Hub and Oak Pvt Ltd, he managed end-to-end campaigns, developed promotional plans, and maintained collaborative affiliate partnerships. An adept manager of campaign budgets and metrics analysis, Manish has consistently implemented SEO best practices and optimized client websites, enhancing domain authority and organic traffic, thereby supporting strategic growth objectives and competitive market positioning.

Experience

  • Digital Marketing Manager

    RNFI Money Pvt Ltd. (Relimoney.com) · 2023 — Present
    Developed and executed comprehensive digital marketing strategies that included web promotion, mobile app marketing, affiliate marketing, SEO/SEM, email marketing, social media, and display advertising campaigns. Managed end-to-end online marketing campaigns, from strategy development to execution and performance analysis. Designed marketing and promotional plans aimed at driving brand visibility and program growth. Built affiliate partnerships to enhance collaboration and revenue opportunities. Collaborated with cross-functional marketing teams to develop innovative promotional strategies. Optimized websites by improving keyword targeting, URL structures, website architecture, and content strategy for better search engine rankings. Monitored performance metrics to identify improvement opportunities and optimize campaigns. Conducted content research and coordinated outreach campaigns with public relations teams. Implemented SEO best practices focusing on link building to enhance domain authority and organic traffic.

  • Digital Marketing Manager

    MOBY Phygital Media (Mobycashback.com)-(App) · 2021 — 2023
    Planned and executed digital marketing and SEO strategies across various channels, including web promotion, mobile app marketing, affiliate marketing, SEO/SEM, email marketing, social media, and display advertising. Managed online marketing campaigns from strategic planning to execution, monitoring, and optimization. Developed targeted marketing and promotional plans supporting diverse business programs. Built affiliate partnerships to extend reach and drive performance growth. Collaborated with the marketing team to brainstorm promotional strategies aligned with business goals.

  • Digital Marketing Manager

    Hub and Oak Pvt Ltd. · 2019 — 2021
    Executed comprehensive digital marketing campaigns, including SEO/SEM, email marketing, social media, marketing databases, and display advertising. Designed and maintained a strong social media presence to enhance brand awareness and engage the audience. Evaluated digital marketing campaign performance against ROI and KPI targets. Analyzed trends to optimize budgets and improve overall campaign results. Implemented growth strategies to increase traffic, engagement, and lead generation. Conducted A/B testing and conversion rate optimization to enhance campaign effectiveness. Collaborated with internal teams to create landing pages and improve the user experience. Optimized user journey points to enhance lead acquisition and customer retention.

  • Digital Marketing Analyst

    Bizztor Media Pvt Ltd · 2017 — 2019
    Planned, set up, monitored, and analyzed mobile user acquisition campaigns aimed at driving app installs and customer growth. Evaluated performance metrics and optimized campaigns to reach ROAS and growth targets. Independently managed campaign budgets and executed media planning based on performance insights. Analyzed KPIs and reported findings to stakeholders for data-driven decision-making. Built and maintained relationships with mobile user acquisition partners to enhance campaign reach and effectiveness. Collaborated with marketing and design teams to develop high-performing content and creative assets.

  • SEO Executive (Team Lead)

    BookMyForex.com · 2013 — 2017
    Executed integrated digital marketing and SEO strategies across various channels, including SEO/SEM, web promotion, mobile app marketing, affiliate marketing, email marketing, social media, and display advertising. Managed all phases of marketing campaigns from strategy to execution and optimization, ensuring improved ROI and measurable outcomes. Developed promotional plans aligned with business objectives while collaborating with cross-functional teams. Optimized websites through keyword research, on-page improvements, URL structuring, technical SEO enhancements, and link-building strategies to boost domain authority and organic rankings. Monitored analytics and supported outreach initiatives and affiliate partnerships to maximize marketing effectiveness.

  • SEO, Internet Marketing (Intern)

    ANMSOFT, NAAPTOL.COM Ltd. · 2012 — 2013
    Collected and analyzed data from marketing campaigns to provide actionable insights aimed at improving performance. Developed efficient code following industry-standard practices. Created responsive website layouts and user interfaces using HTML and CSS to enhance the user experience. Integrated data from various back-end services to ensure effective website functionality and performance.

Skills & Expertise

Digital MarketerLead GenerationDigital MarketingGoogle AdsSEO – Search Engine OptimizationPerformance MarketingMarketing AnalyticsSocial Media MarketingLink Building SpecialistPPC Advertising Google AdsEmail MarketingAffiliate MarketingSocial Media ManagementEmail Automation

Education

  • Masters of Computer Application
    Maharishi Dayanand University (MDU, Rohtak) · — — 2015
  • Bachelors Of Computer Application
    Maharshi Dayanand University (MDU, Rohtak) · — — 2012

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