Manish K.
Senior Digital Marketing Specialist
Open to offersNew to PlatformAbout
Manish T. is a highly experienced Digital Marketing Professional with over 12 years of expertise in SEO, digital campaigns, website management, social media marketing, content strategy, and analytics. He has effectively managed digital marketing strategies aimed at enhancing brand awareness and generating leads. In his current role as a Senior Digital Marketing Executive at Molbio Diagnostics Pvt Ltd, Manish takes initiative in managing the company's website, coordinating data collection nationally, and streamlining digital marketing campaigns. His role also involves leading social media strategy across various platforms, ensuring brand consistency and engagement. Previously, he served as a Social Media Consultant with Ikon Consultant Pvt Ltd, where he managed digital campaigns and provided knowledge management consulting for the Ministry of Rural Development. Manish has a robust educational background with a Master's in Computer Applications from IGNOU, leveraging tools like Google Analytics, Google Ads, Meta Ads, and performance reporting to drive ROI and business growth for clients across diverse sectors, including government bodies and private enterprises. His expertise extends internationally, having managed projects for clients in the USA, Spain, and the UK.
Experience
Sr. Digital Marketing Executive
Molbio Diagnostics Pvt Ltd · 2024 — PresentOversaw and enhanced the company website for optimal functionality, content updates, and SEO improvements. Coordinated data collection from national branches and executed digital marketing campaigns across various channels, utilizing analytics tools for performance tracking. Collaborated with technical, PR, and design teams to ensure integrated marketing campaigns and brand consistency. Led the management of social media, focusing on content strategy and community engagement on platforms such as Facebook, Twitter, and YouTube. Conducted analysis and reporting, translating insights into actionable strategies to enhance campaign performance, while preparing detailed reports and dashboards for stakeholders.Social Media Consultant
Ikon Consultant Pvt Ltd · 2021 — 2024Handled knowledge management and communication consulting while managing digital marketing campaigns and daily activities, including analytics. Developed presentations for new campaigns and managed social media handles along with their reporting. Created and executed strategies for all campaigns while monitoring trends in social media tools and channels. Analyzed and reported on campaign effectiveness to enhance results, while fostering online communities and producing relevant articles and blogs in coordination with website developers and designers.Digital Marketing Manager
Sharad Advertising Pvt Ltd · 2021 — 2021Prepared and delivered proposals and presentations while managing digital marketing campaigns and day-to-day activities, including analytics. Collaborated with technical staff and vendors as needed. Focused on social media engagement, facilitating conversations and building communities for the client. Monitored social media activities, tracking interactions, and created monthly reports, regularly coordinating with clients on campaign progress.Digital Marketing Manager
India News Communications Ltd · 2018 — 2021Crafted and presented proposals while managing digital marketing campaigns and daily activities, including analytics. Worked collaboratively with technical staff and vendors, focusing on enhancing social engagement for clients and fostering community conversations. Monitored social media activities, generating relevant articles and blogs, and prepared monthly reports on social media management. Developed strategies aimed at increasing ROI and conversions, while identifying threats and opportunities in user-generated content.Web Analyst
India Hub Pvt. Ltd, Noida · 2017 — 2018Conducted research and analysis to create digital marketing strategies for IndiaHub.com. Participated in various phases of web analytics projects, including implementation, audits, and reporting. Utilized Google Analytics and Adobe SiteCatalyst tools for comprehensive traffic analysis and campaign tracking. Produced reports based on business requirements while generating custom and goal-based campaign reports. Engaged in social media optimization and paid campaigning, working closely with the execution team and recommending content development and graphics work.Sr. SEO Executive- (Search Engine Expert)
Webtech Mechanics Pvt. Ltd, Noida · 2016 — 2016Developed digital marketing business proposals for domestic and international clients, focusing on keyword analysis and research. Addressed client queries related to web issues and provided solutions tailored to their needs. Collaborated with the commercial team to identify cross-selling opportunities and support new client acquisition. Worked together with design and development teams on optimization projects as well as with search and social teams to enhance client reporting and performance measurement.SEO Executive
MS Softtech Pvt. Ltd, Noida · 2014 — 2015Identified and resolved SEO problems while proposing solutions for implementation issues on websites. Built valuable backlinks and addressed HTML code, content, link architecture, and navigation issues. Implemented strategies to boost site traffic through organic search listings and created reports aligned with client business requirements to provide performance insights.
Skills & Expertise
Education
- Masters of Computer ApplicationIGNOU
- Bachelor of Computer ApplicationMCRPV
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