Manoj K.
Senior Performance Marketing Specialist
Open to offersNew to PlatformAbout
Manoj K. is a highly skilled Performance Marketing Specialist with over eight years in the marketing domain and significant expertise in managing paid media campaigns across diverse platforms like Google Ads, Meta Ads, and LinkedIn. Operating from Ahmedabad, India, Manoj excels in ROI optimization and budget management for multi-account portfolios, often exceeding industry benchmarks. At WeFive Solutions, he manages a monthly ad budget exceeding CA$9,500 and has delivered exceptional results, such as achieving a 97/100 Meta Opportunity Score for ORI Apartments and generating contact page actions at the industry's leading efficiency. His proficiency in lead generation and conversion optimization has driven campaigns with CPLs well below the norm in sectors including real estate, healthcare, and e-commerce. Manoj's advanced skills encompass manual audience segmentation, smart bidding, and creative testing, enabling data-driven decisions that enhance performance consistency. His certifications from Google Ads, Meta Blueprint, and SEMrush underline his commitment to ongoing professional development in the dynamic digital marketing landscape.
Experience
Digital Marketing Executive
WeFive Solutions · 2025 — PresentOversee more than six Google Ads accounts within the COOLAID Studios MCC, managing a blended CPC of CA$0.98 across 749K impressions. Allocate a monthly ad budget of CA$9,500 among three major accounts and three additional accounts based on manual audience research. Drive maximum click efficiency for Mata Living with 2,790 clicks at CA$0.58 CPC and utilize manual audience segmentation on Meta for contact page visits. Oversee the lead generation account for Markham Cricket Academy, achieving 164 leads at $3.08 per lead. Monitor performance across additional Google Ads accounts, executing effective campaigns that yield significant click-through rates. Implement conversion tracking solutions such as GA4 and Meta CAPI to enhance attribution and reporting efficiency.SEO & Performance Marketing Specialist
Platinum Infotech (Client: Ecofynd) · 2024 — 2025Develop and implement a comprehensive digital strategy that integrates SEO, paid media, and organic social media for a Shopify e-commerce platform. Oversee paid campaigns on Meta and Google, employing A/B testing for creative variations and audience segments while optimizing landing pages to improve conversion rates. Enhance the Instagram presence significantly, fostering engagement through strategic content creation.Social Media & Performance Marketing Manager
iKshana Productions · 2024 — PresentDevelop a global content distribution strategy that has resulted in over 5,000,000 photo views on Unsplash, creating an international PR channel at no cost. Achieve a Top 10% Global Contributor ranking within three months, facilitating a substantial number of photo downloads. Increase reach on Instagram Reels significantly through strategic format testing and storytelling techniques, managing content across various social platforms to optimize engagement.Assistant Marketing Executive
Apollo Hospitals International Ltd. · 2018 — 2023Generate qualified patient leads through Facebook Ads and print advertising campaigns, coordinating multiple channel strategies to achieve a high volume of lifetime conversions. Plan and execute targeted Facebook lead generation campaigns based on detailed audience analysis while designing integrated marketing campaigns for patient acquisition. Manage various financial operations related to billing and insurance claims, ensuring effective coordination across hospital locations.
Skills & Expertise
Education
- Bachelor of ArtsCommunications
- DiplomaDigital Marketing & Business Operations
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