Manuela B.
Senior Project and Account Manager
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Manuela B. is a seasoned Project and Account Manager with over 8 years of experience in digital and creative agencies, including roles at renowned firms such as Apparent Sydney, Sancho BBDO, JWT, Leo Burnett, and Soul-ADE. She has served as the primary point of contact for clients, leading end-to-end project management and campaign execution for global brands like Mercedes-Benz, Samsung, Unilever, Kimberly-Clark, Telefónica/Movistar, and Google. Her expertise spans client relationship management, project management and lifecycle ownership, and workflow and process optimization, utilizing tools such as Jira, Asana, and Google Workspace to coordinate cross-functional teams and ensure timely, high-quality deliverables. With a proven track record of optimizing operational processes and maintaining alignment between stakeholders in fast-paced environments, Manuela B. has consistently achieved high client retention and project success rates in the advertising and digital marketing industries.
Experience
Senior Account Manager
Apparent · 2022 — 2023Managed a variety of client projects at once, guaranteeing timely completion in dynamic settings. Acted as the main communication channel for clients, overseeing relationships and daily interactions. Facilitated meetings to share updates, deliverables, and next steps to ensure project alignment. Translated marketing objectives into actionable items and coordinated implementation with various teams. Recognized potential risks and obstacles early on, applying solutions to sustain workflow continuity. Reviewed final outputs to uphold quality and alignment with client expectations.Student Advisor – Project Manager
LAE · 2020 — 2021Oversaw a high volume of case-based projects with strict regulatory timelines, achieving a high on-time delivery rate. Acted as the key point of contact for clients and partners, ensuring effective communication and managing expectations. Led client-facing communications and follow-ups to maintain project transparency. Enhanced internal processes, boosting efficiency and client retention. Maintained comprehensive records of documentation, including approvals and status updates. Identified and addressed issues proactively to guarantee successful project outcomes.Senior Account Manager
Sancho BBDO · 2015 — 2019Directed the execution of integrated marketing campaigns for global brands, aligning with timelines and objectives. Managed client relationships as the primary contact, fostering trust and long-term partnerships. Ensured effective communication between clients and internal teams for smooth project execution. Presented updates and deliverables, maintaining clarity throughout campaign processes. Ensured quality control of all outputs before delivery to clients. Supported new business efforts and contributed to account growth.Advertising Manager
Movistar · 2014 — 2015Managed collaborations with various agencies, ensuring cohesive campaign delivery and coordination. Streamlined workflows between internal teams and external partners. Supported the development of digital marketing efforts, enhancing campaign optimization. Maintained consistency of the brand across all communication channels.Account Manager
JWT · 2014 — 2014Oversaw client accounts and contributed to the execution of multiple campaigns. Developed creative briefs that aligned with brand and business goals. Conducted market research and competitor analysis to inform strategic decisions.Account Manager
Leo BurnettManaged client accounts while supporting the implementation of advertising campaigns. Created briefs aligned with business and brand strategies. Engaged in competitor analysis and market research. Fostered strong relationships with clients and internal stakeholders.Junior Account Manager
Soul-ADEOversaw client accounts and assisted with campaign execution. Developed briefs in accordance with brand and business objectives. Engaged in market research and competitor analysis to support the client strategy. Cultivated strong connections with clients and internal teams.
Skills & Expertise
Education
- Diploma in UX DesignAustralian Pacific College · 2024 — 2025
- Diploma of Leadership and ManagementEVE College · 2019 — 2021
- Digital Marketing Diploma for Global ManagersUniversidad Javeriana · 2013 — 2014
- Bachelor’s Degree in Advertising- AAAP-ISPBuenos Aires, Argentina · 2007 — 2010
- Diploma of Strategic PlanningUniversidad de Palermo · 2008 — 2009