Marc K.
Mid-Level Retail Trade Marketing Manager
Open to offersNew to PlatformAbout
Marc K. is a seasoned sales and planning professional with extensive experience in the retail and trade marketing industries in the Philippines since 2003. He has demonstrated expertise in customer collaboration, evidenced by his ability to align cross-functional teams and optimize product allocation to meet market demands. Marc's proficiency in data analysis and strategic planning has driven market growth, while his ability to manage KPI tracking and performance analysis ensures continual improvement. Working at RRK Trade Marketing, he played a crucial role as a liaison between customer teams and retail planning, facilitating strategic promotional planning and execution. His dedication to communication and stakeholder alignment has optimized execution efficiency, making him a vital asset in identifying growth opportunities and leading business development initiatives. Trained in advanced Microsoft Excel and proficient in sales analytics tools, Marc effectively develops impactful selling materials and fosters customer alignment through educational and strategic stakeholder meetings. Marc's academic accomplishment includes a BSBA in Marketing Management from the University of Cebu.
Experience
Trade Marketing
RRK Trade Marketing · 2003 — PresentCollaborated with customer teams to establish sales goals, including volume targets and distribution strategies. Coordinated promotional plans between customer teams and retail planning for effective execution. Ensured clear communication among stakeholders to enhance alignment and maximize efficiency. Oversaw product allocation processes to maintain optimal stock levels. Identified growth opportunities within the market to enhance category share. Created and maintained KPI trackers for in-stock levels and promotional compliance. Delivered performance updates to field teams, outlining opportunities for improvement. Analyzed sales and execution data to inform future planning. Developed impactful selling materials to support field teams. Conducted execution meetings with sales leaders to review performance and prioritize actions.
Skills & Expertise
Education
- Bachelor of Science in Business Administration - Marketing ManagementUniversity of Cebu · — — 2025
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