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Marcela S. — Mid-Level Product Development and Innovation Analyst from Colombia

Marcela S.

Mid-Level Product Development and Innovation Analyst

Colombia 6+ years
Open to offersNew to Platform
Languages
Spanish
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About

Marcela S. is a seasoned professional with 15 years of experience in innovation, development, and organizational transformation across the industrial, consumer goods, and pharmaceutical sectors. At LITOEMPAQUES, she excelled as an Auxiliary in Design, Product Development, Processes, and Innovation, planning and executing projects that integrated market research and Design Thinking. Her leadership in sustainable resource management was recognized with a second-place award in the 2019 Kaizen program for significantly reducing material waste. At LABORATORIOS ECAR, she advanced to Analyst of Design and R&D, optimizing workflows through the use of agile methodologies like Kanban and Scrum, leading to the submission of 2,809 packaging designs to various Latin American regulatory bodies. Marcela's impactful collaboration in product development included overseeing the technical and financial feasibility of launches. She holds a professional degree in Graphic Design and is pursuing a Master's in Strategic Thinking, Prospecting, and Innovation. Her expertise aligns with enhancing competitive advantages through strategic brand and stakeholder management.

Experience

  • R&D Design Analyst

    LABORATORIOS ECAR · 2021 — 2025
    Structured projects aimed at optimizing and standardizing workflow processes, overseeing databases and KPI tracking to promote co-creation initiatives within multidisciplinary teams. Ensured technical and regulatory integrity of artwork, tables, and texts on packaging while integrating sustainability criteria with brand positioning.
  • Product Development and Innovation Assistant

    LITOEMPAQUES (Prodenvases) · 2017 — 2021
    Managed the planning of innovation projects and product development for brand launches and activations, integrating market research and Design Thinking with Kaizen, PDCA, and TPM methodologies to identify cost improvement opportunities. Supervised design teams and preproduction schedules, ensuring timely delivery and operational excellence.
  • Design Assistant

    Litoempaques (Grupo Nutresa) · 2015 — 2016
    Supported design initiatives, contributing to various aspects of the design process within the company.
  • Design and Production Assistant

    Simetria · 2015 — 2015
    Assisted in design and production tasks, contributing to project completion and meeting design specifications.
  • Design Assistant

    Fortunitas · 2014 — 2015
    Provided supportive functions in design, ensuring adherence to project timelines and quality standards.
  • Graphic Designer

    Freelance · 2010 — 2014
    Executed graphic design projects remotely, collaborating with clients to deliver tailored design solutions.
  • Design Intern

    Papelería Eco · 2009 — 2010
    Engaged in design internship activities, assisting with projects and learning various design processes.

Skills & Expertise

Education

  • Master's student in Strategic Thinking, Foresight and Innovation
    Politécnico Grancolombiano Institución Universitaria · — — 2025
  • Professional in Graphic Design
    Fundación Universitaria del área Andina · — — 2018

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