Marcus A.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformAbout
Marcus A. P., a seasoned Marketing & E-Commerce Specialist, excels in crafting digital media strategies across various platforms. During his tenure at Häfele Philippines Inc., he spearheaded e-commerce initiatives, managing platforms like Shopee, Lazada, and TikTok Shop. His proficiency in tools like Adobe Photoshop, Illustrator, Canva, CapCut, Final Cut Pro, and Adobe Premiere Pro elevates his capability in producing compelling graphics and video content. At JC Premiere, he enhanced the skincare and cosmetics sectors by orchestrating collaborations with top influencers and organizing thematic events. His previous roles, as a Digital Marketing Officer at Pru Life U.K. and Marketing Officer at Magsaysay Center for Hospitality and Culinary Arts, further honed his expertise in social media branding and event management. He holds a B.S. in Business Administration from The National Teachers College and is pursuing a Master's in Business Administration at Philippine Christian University. Marcus brings a robust skill set in content creation, graphic design, and social media management.
Experience
MARKETING & E-COMMERCE SPECIALIST
Häfele Philippines Inc. · 2024 — 2025Oversaw E-commerce facelift and established branding guidelines. Managed platforms including Shopee, Lazada, and Tiktok Shop. Developed graphic content and short form videos for Social Media utilizing Adobe Photoshop, Illustrator, Canva, Capcut, Final Cut Pro, and Adobe Premiere Pro. Captured photos and videos for content material.FREELANCE MARKETING COORDINATOR
Independent Contract- AU-based company · 2022 — 2025Managed end-to-end processes of Social Media and Digital Assets. Conducted quality checks of content, graphics, and postings. Developed a seamless workflow system for the marketing team and external collaborators, while also handling administrative tasks for the Marketing Team.DIGITAL MARKETING OFFICER
JC Premiere · 2022 — 2024Developed graphic content and short form videos for Social Media specifically for a Skincare and Cosmetics Brand using Adobe Photoshop, Illustrator, Canva, Capcut, Final Cut Pro, and Adobe Premiere Pro. Managed influencer partnerships with industry celebrities. Organized monthly thematic events and product launches.MARKETING ASSOCIATE
Pacific Land and Building Corporation · 2021 — 2022Contributed to marketing initiatives, although specific responsibilities were not detailed.MARKETING OFFICER FOR SOCIAL MEDIA
Pru Life U.K. Titanium 2 Branch · 2020 — 2020Conceptualized and created content for various social media outlets for a Financial and Insurance institution. Developed social media branding, posting guidelines, and handled paid ads. Produced graphic content and short form videos using Adobe Photoshop, Illustrator, Canva, Capcut, Final Cut Pro, and Adobe Premiere Pro. Captured photos and videos for content material.MARKETING OFFICER
Magsaysay Center for Hospitality and Culinary Arts · 2019 — 2020Authored and edited engaging content for diverse marketing channels. Created graphic content and short form videos for the Training Institution's Social Media and offline materials such as brochures and audio-visual presentations using Adobe Photoshop, Illustrator, Canva, Capcut, Final Cut Pro, and Adobe Premiere Pro. Managed photography and videography for content creation, while organizing monthly thematic events.
Skills & Expertise
Education
- Masters in Business AdministrationPhilippine Christian University · 2024 — 2025
- Bachelor of Science in Business Administration - Marketing ManagementThe National Teachers College- Manila · 2015 — 2019
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