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Maria V. — Mid-Level DTC eCommerce Media Buyer from Philippines

Maria V.

Mid-Level DTC eCommerce Media Buyer

Philippines 3-6 years
Open to offersNew to Platform
Languages
English
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About

Maria V. is an accomplished Paid Growth Strategist/Media Buyer with extensive expertise in managing Meta ad accounts for DTC eCommerce and service-based brands. She has effectively oversaw a 7-figure cumulative ad spend, specializing in new-customer acquisition, creative testing, and ROAS stabilization to drive substantial revenue growth amid scaling and seasonal demands. At Guardian’s Choice Pet, Maria successfully managed ~$30K/month in Meta ad spend, driving a 53% increase in new customers over four months. She innovatively conducted weekly creative tests using UGC, statics, GIFs, and review ads to boost performance, achieving notably higher ROAS. Additionally, her strategic adjustments in off-season creative approaches led to a significant CPA drop and ROAS improvement. With Hunter Media, she supported scaling initiatives through performance audits and optimization strategies. At Uptick Marketing, Maria excelled as a Facebook Ads Specialist for mortgage brokers, significantly boosting monthly opt-ins. Her tenure at Right Hook LLC involved crafting campaigns across Meta and TikTok platforms, consistently generating significant revenues for eCommerce brands. With a robust grounding in Creative Strategy & Testing and Performance Diagnosis & Iteration, Maria skillfully delivers results-driven advertising solutions.

Experience

  • Media Buyer/Creative Strategist

    Guardian’s Choice Pet · 2025 — 2026
    Managed Meta ad performance for a US DTC pet brand with a budget of approximately $30K per month, responsible for scaling, budget pacing, and creative testing. Increased new customer acquisition by 2,871 over four months, achieving a 53% growth compared to the prior period. Led creative testing initiatives, including UGC and GIFs, and improved off-season performance by optimizing creatives.
  • Media Buyer

    Hunter Media · 2025 — 2025
    Contributed to scaling efforts by conducting performance audits and identifying creative and budget inefficiencies in Meta campaigns. Planned, launched, and optimized various campaigns while regularly analyzing them for potential improvements.
  • Media Buyer

    Uptick Marketing · 2023 — 2024
    Developed and optimized lead generation campaigns for mortgage brokers using Facebook ads. Increased monthly opt-ins significantly by conducting system audits and implementing process improvements for effective campaign management.
  • Media Buyer

    Right Hook LLC · 2023 — 2024
    Generated consistent revenue for various eCommerce brands by employing structured testing and performance analysis. Managed campaigns across Facebook, Instagram, and TikTok, focusing on strategic targeting and messaging for sales generation.
  • Client Success Manager/Assistant Media Buyer

    Credit on Point · 2022 — 2023
    Created standard operating procedures to enhance organizational efficiency. Ensured effective communication within the team and led coaching sessions for clients on Facebook ads to improve client satisfaction.