Mid-Level DTC eCommerce Media Buyer
Open to offersNew to PlatformMaria V. is an accomplished Paid Growth Strategist/Media Buyer with extensive expertise in managing Meta ad accounts for DTC eCommerce and service-based brands. She has effectively oversaw a 7-figure cumulative ad spend, specializing in new-customer acquisition, creative testing, and ROAS stabilization to drive substantial revenue growth amid scaling and seasonal demands. At Guardian’s Choice Pet, Maria successfully managed ~$30K/month in Meta ad spend, driving a 53% increase in new customers over four months. She innovatively conducted weekly creative tests using UGC, statics, GIFs, and review ads to boost performance, achieving notably higher ROAS. Additionally, her strategic adjustments in off-season creative approaches led to a significant CPA drop and ROAS improvement. With Hunter Media, she supported scaling initiatives through performance audits and optimization strategies. At Uptick Marketing, Maria excelled as a Facebook Ads Specialist for mortgage brokers, significantly boosting monthly opt-ins. Her tenure at Right Hook LLC involved crafting campaigns across Meta and TikTok platforms, consistently generating significant revenues for eCommerce brands. With a robust grounding in Creative Strategy & Testing and Performance Diagnosis & Iteration, Maria skillfully delivers results-driven advertising solutions.