MARIA L.
Senior Regional Sales Manager
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About
Maria Laura O. is a seasoned commercial leader with over 15 years of experience in regional management and trade marketing, specializing in optimizing distribution channels and positioning mass consumer brands in Cochabamba. As a former Regional Manager at General Automotors, she successfully integrated AI to enhance competitive analysis and digital sales channels, which resulted in an 18% increase in annual sales volume. Her expertise extends to supply chain management and CRM, ensuring product availability and lead tracking efficiency. Previously, at Agropecuaria V S.R.L., Maria Laura expanded market coverage by 25% and improved product visibility by 30% through strategic trade marketing. She has also served as a Community Manager, increasing audience engagement by 40% and fostering a community with over 10,000 organic followers. Maria Laura holds diplomas in Trade Marketing, Event Organization, and Social Media from the Universidad Privada de Bolivia.
Experience
Regional Manager
GENERAL AUTOMOTORS · 2021 — 2025Led the regional commercial strategy by integrating Artificial Intelligence for competitive analysis and optimizing digital sales channels. Managed supply chain operations and customer lifecycle through CRM, ensuring unit availability and prospect traceability to meet demand. Developed and implemented sales campaigns on Meta Ads.Regional Sales Manager
AGROPECUARIA V S.R.L. · 2019 — 2021Oversaw national distribution in both horizontal and vertical channels, ensuring strategic brand presence at retail points. Coordinated commercial negotiations and replenishment plans with regional supermarket managers to enhance product turnover. Expanded market coverage through new distribution routes in traditional channels.Community Manager (Freelancer)
GRUPO LONSDALE · 2019 — 2021Managed digital identity for corporate brands by creating strategic content aimed at engagement and audience growth. Developed content based on current consumption trends to increase average interaction rates.Store Manager
SPORTZONE · 2018 — 2019Supervised operational and commercial management to ensure compliance with institutional policies. Developed proactive customer acquisition strategies with the sales team to enhance monthly revenue flow.Sales Activations
NIÑO FRESA · 2015 — 2018Executed BTL marketing strategies in nightlife consumption channels and universities to boost brand sales. Established the brand as a leader in the nightlife segment through strategic partnerships.Community Manager
GRUPO LONSDALE · 2014 — 2015Built and managed digital communities for the company's brand portfolio, maintaining a professional brand voice. Successfully launched three new brands on digital platforms and improved response time for client inquiries.Management Assistant
GRUPO LONSDALE · 2012 — 2014Coordinated the strategic agenda and corporate communication for general management to streamline workflows and decision-making processes.Management Assistant
AEROSUR S.A. · 2012 — 2012Standardized operational processes and manuals to enhance efficiency and ensure compliance with internal control regulations.Cabin Crew
AEROSUR S.A. · 2006 — 2011Ensured safety and provided excellent service on board by strictly following emergency protocols and customer care procedures.Sales Manager
C&C LENCERÍA · 2003 — 2005Led the external sales team and managed product inventory to achieve monthly sales targets. Implemented a talent training program to increase the number of active promoters.
Skills & Expertise
Education
- Diploma in Trade MarketingUniversidad Privada de Bolivia · 2017 — Present
- Diploma in Event OrganizationUniversidad Privada de Bolivia · 2017 — Present
- Diploma in Social NetworksUniversidad Privada de Bolivia · 2016 — Present
- Administrator in Social NetworksImpacta · 2014 — Present
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