Maria L.
Mid-Level Digital Marketing and Communications Specialist
Open to offersNew to PlatformAbout
Lourdes C. is a seasoned professional with a robust background in sales, customer service, and digital marketing. Specializing in social media management and strategic content creation, she integrates warm human interaction with a proactive, results-oriented approach in dynamic environments. With a pivotal role as Head of Communication and Marketing at COSEGURO INTEGRAL from October 2023 to September 2025, Lourdes managed 360-degree communication strategies across various business units, including retail, optical, medical, and dental sectors. She crafted marketing strategies to enhance brand positioning and customer acquisition, and managed advertising campaigns for digital prominence. At COMERCIAL ACSER & TRIUMPH MOTORS (2022 - 2023), she led the visual and communicative identity while coordinating comprehensive marketing plans across digital channels and physical sales points. Previously, as a Sales and Social Media Advisor at DAKOTA INDUMENTARIA, Lourdes enhanced digital channels by managing social media and creating appealing content. Her academic background includes a Digital Marketing Diploma from Universidad Tecnológica Nacional - Bs.As.
Experience
Communication and Marketing Manager
COSEGURO INTEGRAL · 2023 — 2025Oversaw 360° management of institutional communication across various business units including Store, Optical, Medical Center, and Dental. Designed and implemented marketing strategies (both digital and traditional) aimed at brand positioning and client acquisition. Developed strategic content and managed advertising campaigns to enhance the company's digital presence.Communication Manager
COMERCIAL ACSER & TRIUMPH MOTORS · 2022 — 2023Led the visual and communicative identity for the company and its external business units. Planned comprehensive marketing strategies, coordinating efforts across digital channels and physical points of sale. Organized and produced corporate events, achieving high turnout and strengthening community ties.Sales and Social Media Advisor
DAKOTA INDUMENTARIA · 2021 — 2022Engaged in consultative sales and provided personalized customer service to ensure a high-quality shopping experience. Managed store operations, including stock control through a specialized system, cash handling, and the opening and closing of the store. Enhanced digital channels by managing social media and creating dynamic content to attract new audience segments.Administrative Assistant and Reception
NORTE ARIDOS · 2021 — PresentProvided public assistance and managed reception, serving as the first point of contact and customer service. Supported administrative and operational tasks, including the management of purchases for critical supplies and materials.Event Production and HR
HAKUNA · 2018 — 2021Handled comprehensive event production, coordinating logistics and execution from start to finish. Managed human resources and suppliers, ensuring adherence to quality standards and timely deliveries. Administered digital communities, creating relevant content for social media and maintaining active communication with followers.Sales Advisor
LOLA STORE · 2016 — 2018Executed direct sales and customer service, focused on achieving commercial objectives. Managed daily operations, including cash handling, stock control, and handling store opening and closing.Travel Sales Advisor
NORTE TREKKINGConducted consultative sales for tourism services, actively managing portfolios for inbound and outbound tourism. Provided personalized advice on destinations, packages, and logistics, adapting offerings to meet individual traveler needs. Handled reservations and customer service, ensuring a smooth and professional pre-sales experience.
Skills & Expertise
Education
- Diploma in Digital Marketing and Social NetworksUniversidad Tecnológica Nacional - Bs.As.
- Public Speaking + Effective Communication in Social NetworksAcademia Mai Pistiner
- Community ManagerInside Studios - Sitio de Cursos Digital
- Event OrganizationMarcela Ruiz - Salones Uthgra
- Secondary EducationColegio San Rafael Arcangel
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