mariana G.
Mid-Level UX Designer
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About
Mariana G., based in Medellín, Colombia, is a seasoned Product Design Engineer with a strong focus on UX and digital product design. She has demonstrated expertise in the fintech and digital payments industry as a UX Designer at Bold, where she led the UX design for online payment ecosystems, creating frictionless user experiences that enhanced transaction success rates. Previously, Mariana served as a Mid-Senior Web Designer at On The Fuze in Bogotá, where she was instrumental in designing responsive websites and collaborating with web developers. Her tenure at Imaginamos allowed her to contribute to projects across various sectors, enhancing digital product structures. Mariana holds a degree in Product Design Engineering from EAFIT University and has expanded her skill set with certifications in digital design and marketing. She brings proficiency in tools such as Figma, FigJam, Illustrator, and Photoshop. Fluent in Spanish and English, she excels in crafting user-centered, strategic design solutions for diverse digital platforms.
Experience
UX Designer
Bold · 2024 — 2025Directed the UX design for Bold's Online Payments ecosystem, which included payment links, buttons, and gateway solutions. Developed end-to-end payment flows to enhance conversion, clarity, and user experience for both merchants and end customers. Created wireframes, user flows, prototypes, and high-fidelity designs that aligned with business KPIs. Collaborated with Product Managers, engineers, and stakeholders to define requirements and ensure successful implementation. Engaged directly with merchants and users to understand their pain points and payment behaviors. Conducted competitive benchmarking and market analysis for the digital payments industry.Mid - Senior Web Designer
On The Fuze · 2022 — 2024Designed and generated visually engaging and user-friendly website layouts and landing pages, ensuring responsiveness across various devices and browsers. Developed and maintained the overall aesthetic of websites and landing pages through continuous enhancement and systems thinking. Translated client specifications into design concepts, wireframes, and mockups. Effectively collaborated with team members, project managers, and web developers to realize designs. Contributed to shaping the overall visual identity of the brand and remained updated on design trends and technologies.UX/UI Designer
Imaginamos · 2022 — 2022Assisted multiple clients across diverse industries in structuring digital products. Organized design systems and validated user interfaces to ensure product success. Created navigation maps, interaction architecture diagrams, user journeys, and interactive prototypes.Marketing Analyst / Web Designer
Protela S.A · 2022 — 2022Oversaw the creation and development of the brand's new website to support commercial and brand positioning strategies both nationally and internationally. Implemented UX/UI digital processes alongside Growth Marketing for website creation. Designed strategic communication materials for internal and external campaigns.Marketing Intern
Protela S.A · 2021 — 2021Formulated strategies for new product launches. Developed brand manuals to enhance graphic expression and visual identity. Planned and executed digital and traditional marketing strategies for the company's growth.Founder and Product Manager
Emege Bakery · 2020 — PresentInnovated processes for product preparation and delivery to customers. Developed quality content on social networks to cultivate a community around the brand's value. Managed social media channels to attract customers while delivering excellent service.
Skills & Expertise
Education
- Product Design EngineerEAFIT University · — — 2022
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