Marichu B.
Mid-Level Lead Generation Specialist
Open to offersNew to PlatformAbout
Marichu P. is a results-driven Freelance Lead Generation Specialist and Virtual Assistant with extensive experience in helping business owners grow through targeted prospecting and strategic outreach. Based in Cebu City, Philippines, she excels in using platforms like LinkedIn, Facebook, and Instagram for lead sourcing and building qualified pipelines. Marichu provides comprehensive virtual assistant services, such as email and calendar management, data entry, and document organization. Her proficiency in tools like LinkedIn Sales Navigator and CRM systems enhances her ability to manage leads effectively. Additionally, she supports social media strategies by managing accounts and content calendars, creating branded graphics in Canva, and performing routine updates on WordPress sites. With a background as a Sales Associate, Marichu also has a proven track record of nurturing leads and executing targeted campaigns to increase conversion rates and customer acquisition. Her foundational skills in basic bookkeeping further augment her capability to deliver integrated support to her clients.
Experience
Freelance Lead Generation Specialist & Virtual Assistant
null · 2024 — PresentConducted prospecting and qualification of leads for clients via LinkedIn, Facebook, and Instagram, creating targeted outreach lists. Provided administrative support, including email and calendar management, data entry, and document organization. Scheduled and confirmed appointments through chat, email, and phone outreach. Managed social media accounts and content calendars, producing branded graphics using Canva to assist with marketing efforts. Assisted clients with basic bookkeeping activities such as expense tracking, invoicing, and reconciliation. Carried out routine updates on WordPress sites, including edits to pages/posts and media uploads.Sales Associate
null · 2020 — 2023Identified and qualified new leads via online research, social media prospecting, and outbound outreach, establishing a steady pipeline of sales-ready prospects. Assessed both inbound and outbound leads concerning buyer intent and needs, prioritizing valuable prospects to enhance conversion efficiency. Developed structured follow-up sequences to nurture leads, positively influencing conversion rates and aiding the team in consistently achieving sales targets. Collaborated with the sales team to enhance customer-acquisition strategies, thus expanding the active customer base. Managed Facebook Ads Manager campaigns to generate top-of-funnel leads, supporting promotional initiatives that boosted reach and inquiry volume. Provided attentive, solution-oriented customer service to convert inquiries into paying customers, thereby improving client retention and satisfaction. Coordinated appointments with prospective clients through chat, email, and phone outreach to ensure a full sales calendar.
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