Mariel V.
Senior Product Management Specialist
Open to offersNew to PlatformAbout
Mariel V. is a seasoned Product Manager with over 16 years of experience building and scaling B2B and B2C products in SaaS, Fintech, HR Tech, TravelTech, and Marketplace sectors. Currently serving as AI Product & Strategy Lead at CA Group, Mariel designs and implements AI agents for process optimization, oversees cross-functional teams, and manages P&L, pricing, KPIs, and enterprise renewals. Previously, at Workia, Mariel led AI-driven feature delivery, product portfolio strategy, and investor relations. In prior roles at Geopagos, OLX, Almundo.com, and Despegar.com, Mariel directed strategic initiatives such as regional market expansion, product roadmap ownership, marketplace monetization, A/B testing, and launched platforms reaching 20+ countries, directly impacting revenue growth and operational efficiency. Tools used include Jira, Confluence, Figma, Productboard, GA4, Power BI, and SQL.
Experience
AI Product & Strategy Lead
CA Group · 2024 — PresentDesigned and implemented AI agents aimed at optimizing internal processes and identified automation opportunities to enhance efficiency and decision-making. Led the digital strategy as well as social media communication efforts, driving initiatives that increased visibility and lead generation. Oversaw a cross-functional team of 12 encompassing Product, Tech, Sales, CX, and Operations, while managing P&L, pricing, KPIs, and end-to-end delivery, securing two 24-month enterprise renewals.Head of Product & Strategy
Workia · 2023 — 2024Accelerated feature delivery by 20% through the implementation of AI. Managed the full product portfolio, focusing on roadmap development, prioritization, OKRs, and customer feedback loops. Directed the P&L and pricing strategy, while also leading investor relations and preparing seed fundraising materials.Business Development Manager - Central America / Head of Product - Loyalty & Marketplace
Geopagos · 2019 — 2023Drove regional expansion initiatives across Central America, successfully adding three enterprise clients. Enhanced TPV volume by 35% through improvements to loyalty and marketplace products. Managed a squad of 10 engineers and designers working across multiple product lines, and implemented workflow redesigns that reduced onboarding times by 25%.Head of Product - LATAM
OLX · 2018 — 2019Launched improvements across LATAM that boosted listing conversion rates by 18%. Introduced a data-driven approach for prioritization and initiated new monetization streams for the marketplace. Achieved a 22% reduction in fraud incidents by creating new verification flows.Senior Product Development Manager
Almundo.com · 2017 — 2018Focused on improving the booking funnel conversion by 12% and established an A/B testing framework for product squads.Product Manager / Senior Product Manager
Despegar.com · 2009 — 2017Led research, development, and launch of a new hotel extranet utilized across over 20 countries and 160,000 hotels, effectively reducing partner onboarding time by 40%.
Skills & Expertise
Education
- Master of Technology & BAITBA · 2017 — 2019
Interested in this professional?
Sign in as an employer to save this profile or invite Mariel V. to a job.
Sign in as an employer