Mariel A.
Mid-Level Digital Project Manager
Open to offersNew to PlatformAbout
Mariel A., a seasoned Project Manager, brings over a decade of extensive experience in marketing, operations, and commercial strategy. With a Bachelor’s Degree in Marketing from Pontificia Universidad Católica Madre y Maestra, Mariel has honed her skills in diverse roles and industries. Currently, she efficiently manages client projects for Digital Planning Solutions, focusing on precise planning and timely delivery while coordinating cross-functional teams. At Philip Morris International, she played a pivotal role in employee engagement and transformation projects, launching tools and programs that supported a smoke-free future. Her expertise includes leading retail visibility and promotions, deploying training programs, and optimizing processes using tools like Asana and Teamwork. As a result, Mariel has consistently improved workflows and reduced inefficiencies, showcasing her proficiency in Project Planning & Execution, Operations & Workflow Optimization, and Process Design. Her additional training and certifications from Barna Business School and LinkedIn Learning further augment her capability in commercial development and execution.
Experience
Project Manager
Digital Planning Solutions · 2021 — PresentOversee client projects in their entirety, ensuring effective planning and timely completion. Facilitate client meetings for communication and updates, maintaining alignment on decisions. Coordinate collaboration among creative, development, and marketing teams for efficient execution. Design and enhance systems within Asana & Teamwork to boost visibility and streamline workflows. Create SOPs and develop digital tools to enhance operational efficiency.Employee Engagement Supervisor
Philip Morris International · 2008 — 2019Contribute to internal transformation toward a smoke-free future by crafting and implementing training programs for employees. Maintain high levels of employee engagement during significant organizational changes. Establish an internal communications platform for information sharing and best practice dissemination. Develop training materials and engagement programs to support onboarding and promote adoption across all employee levels.Commercial Development & Execution Sr. Executive
Philip Morris International · 2008 — 2019Lead the deployment of point-of-sale materials for RRP (IQOS), enhancing visibility while minimizing costs. Create digital tools and training resources to significantly reduce back-office tasks and support onboarding processes.Cycle Planning Sr. Executive
Philip Morris International · 2008 — 2019Facilitate alignment of priorities through the coordination of Marketing and Sales planning. Manage the annual calendar and quarterly planning cycles. Improve departmental efficiency by streamlining approval workflows and instituting structured review processes for new product launches.Retail Look Supervisor
Philip Morris International · 2008 — 2019Oversee nationwide retail visibility and promotional activities across multiple brands and locations. Negotiate with suppliers to lower production costs while developing scalable display solutions. Train field teams to uphold execution standards and ensure consistency in-store.Trade Engagement Sr. Executive
Philip Morris International · 2008 — 2019Direct consumer and trade engagement initiatives, enhancing B2B relationships via loyalty programs. Supervise field teams to elevate execution quality and improve in-store visibility. Implement tools for trade intelligence to generate insights that bolster decision-making and retail effectiveness.Trade Intelligence Executive
Philip Morris International · 2008 — 2019Assist in the design and production of point-of-sale materials for Marlboro and restricted markets to boost in-store visibility. Facilitate the rollout of the Trade Intelligence Digital Toolbox and conduct training across international markets. Develop the Marketing Integration Platform (MIP) for local customization, thus optimizing time and cost management.Consumer Engagement Executive
Philip Morris International · 2008 — 2019Redesign loyalty program guidelines for LATAM to enhance consistency across different markets. Establish standardized engagement frameworks to strengthen customer relationships and ensure regional alignment. Collaborate with cross-market teams to encourage the adoption of program structures and develop brand plans aligned with business objectives.Brand Executive
Philip Morris International · 2005 — 2008Support the implementation of the marketing plan for Basic Cable, contributing to subscription growth in a major revenue stream. Negotiate partnerships with leading networks to diversify service offerings. Launch customer initiatives aimed at improving acquisition, retention, and overall experience.Marketing & Sending Coordinator
AFS Intercultural Programs · 2005 — 2005Conduct marketing initiatives to attract participants to the program, resulting in increased engagement from students, parents, and host families. Organize orientations and prepare participants to ensure effective communication and smooth experiences.Family Club Manager
Palladium Hotel Group · 2005 — 2004Implement strategies for client acquisition that lead to increased membership numbers. Design and manage a loyalty program that achieves high retention rates. Oversee operations and staff to improve service quality and enhance member experiences.
Skills & Expertise
Education
- Bachelor’s Degree in MarketingPontificia Universidad Católica Madre y Maestra · 2000 — 2004
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