Marienelle C.

Conducted outreach to hotel owners through Instagram, Facebook, and Email to explore collaboration opportunities. Managed conversations with potential partners to support brand growth, while ensuring consistent communication for building robust business relationships. Organized and tracked outreach efforts, responses, and the status of partnerships, representing the company professionally across various communication channels.

Generated and scheduled email campaigns utilizing the YFP email marketing system. Constructed newsletters from completed content provided by writers and ensured all elements, including formatting, links, tagging, and segmentation, were accurate before scheduling. Conducted comprehensive quality checks prior to launching campaigns and managed timelines to ensure alignment with marketing calendars. Uploaded finalized articles to Content Capsule and organized social media content uploads, thereby maintaining a structured digital content library. Oversaw the assignment of tasks to Writers, AV Team, Graphic Designers, and Web Developers, while monitoring project progress for timely completion. Coordinated workflows across departments to support marketing initiatives and followed up on deliverables to uphold campaign schedules. Collaborated with the marketing team on event promotions, setting up Zoom webinar registrations and assisting with Facebook Live integration. Sent out reminder and replay emails and compiled turnout and engagement reports. Tracked and analyzed email performance metrics, monitored newsletter engagement, and maintained KPI dashboards using Google Spreadsheets to provide structured reports for marketing evaluation.