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Marilou O. — Senior Solar Marketing Automation Specialist from Philippines

Marilou O.

Senior Solar Marketing Automation Specialist

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Malou L. is a proficient GHL Funnel Strategist and Marketing Automation Expert based in the Philippines, specializing in the solar energy sector. With a strong focus on delivering comprehensive conversion systems, she adeptly integrates CRM pipelines, SMS/email automation workflows, and automated appointment booking to drive client success. Her innovative 'Solar Lead Conversion Engine' captures every inquiry, automates follow-ups in under 60 seconds, and ensures client calendars are filled with pre-sold prospects. Her work extends beyond mere page building to create systems deeply informed by sales psychology and buyer journey mapping. With decades of diverse experience across real estate, banking, and operations management, Malou brings a unique blend of business strategy and technical execution to every project. Her entrepreneurial background in fresh produce distribution further enriches her understanding of business challenges, enabling her to design practical solutions that directly address client needs.

Experience

  • GHL Funnel Strategist & Marketing Automation Specialist

    Funnel Genius (Independent Practice) · 2024 — Present
    Developed comprehensive Solar Lead Conversion Systems that encompass high-converting lead funnels, GHL CRM pipelines, automated SMS responses, and email nurture sequences, alongside appointment booking solutions. Created the 'Solar Lead Conversion Engine', a system to capture solar enquiries, nurture prospects through automation, and ensure qualified appointments. Established missed-call text-back automation to improve lead recovery and applied sales psychology principles to funnel design, resulting in prospects arriving pre-sold for discovery calls. Utilized interactive tools to illustrate potential revenue loss due to slow follow-up, performing a full build of the portfolio including funnel design and automation mapping.
  • Operations Manager

    KFC (Fast Food Chain)
    Oversaw daily operations of a branch, focusing on team leadership and P&L management, while enhancing customer experiences in a high-volume service environment. Implemented operational systems to reduce inefficiencies and elevate customer satisfaction, managing a team of 15–30 through recruitment, training, and performance oversight.
  • Clinic Manager

    Dermatological Clinic
    Managed all clinic operations, which included patient management and staff coordination, and handling supplier relations alongside revenue tracking. Developed appointment systems and follow-up processes to improve patient retention and minimize no-show occurrences, while overseeing marketing and client acquisition strategies.
  • Sales & Marketing Professional

    Real Estate | Banking | Sales Sectors
    Handled client acquisition and sales pipeline management across various high-value service sectors. Acquired a thorough understanding of buyer psychology and consultative selling techniques, effectively translating these insights into funnel design and automation strategy, consistently achieving sales targets through relationship management.
  • Entrepreneur & Business Owner

    Fresh Produce Distribution Business (Own Venture)
    Founded and currently manage a fresh produce distribution business, overseeing procurement, delivery logistics, and customer relationship management. Built a loyal customer base by ensuring consistent quality and reliable service, while gaining insights into the challenges business owners face which informs system design for clients.